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NBA fans can now buy tickets for upcoming games - directly from the market as well as from the other fans who want to resell their tickets. The National Basketball Association has selected Ticketmaster, a Live Nation Entertainment company, to develop a comprehensive online ticketing portal for NBA fans.

Ticketmaster will be the official ticketing provider of the NBA and will provide buyers all of the available ticket options for upcoming games. NBA fans will be able to buy with peace of mind, as Ticketmaster will validate every ticket purchased on the league's site, making it the premier destination where fans are guaranteed authentic NBA tickets.

"We are committed to ensuring that our fans receive the best in service and selection when it comes to purchasing individual game tickets, and Ticketmaster's proven ticketing solutions for both the primary and resale markets were the right fit for us," said NBA EVP of Team Marketing and Business Operations, Chris Granger.

Adding, "On behalf of our teams, we also appreciate Ticketmaster's commitment to analytics, data sharing, and marketing support. This partnership will be a winner for all involved."

Live Nation Entertainment comprises of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors.

"Together with the NBA, we're building the sports industry's first comprehensive ticket destination that provides fans all of their ticketing options – from both primary and resale - in one place," said Nathan Hubbard, CEO of Ticketmaster.

Adding,"The NBA is determined to provide their fans a safe, convenient place to buy and sell game tickets, and we are delighted to be delivering this revolutionary solution."

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