Sports Technology & Communications News from Around the World

The Golf Warehouse (TGW), a major online retailer of golf equipment, recently selected Level 3 Communications (News - Alert), Inc. to improve its Web site service, speed and visitor experience. Level 3 implemented The Level 3 CDN service, which has minimized TGW’s Web page loading time by fifty percent, enhancing the page’s performance and overall user experience.

"We sell 100 percent of our merchandise online, so when a customer visits our Web site, it's critical we deliver a top-notch online shopping experience to attract and retain customers,” said Justin Leming, IT Director for TGW.com. “The Golf Warehouse said that Level 3's Total Site Performance solution cut our load time in half from 10 seconds to five without the need to add additional hardware.”

“However, when we did add new servers, Level 3's services again cut our load time in half from five seconds to 2.5,” he added. “This not only increased the amount of time that customers spend on our Web site, but also the likelihood they'll make a purchase."

The Total Site Performance service from Level 3 is a comprehensive front-end Web optimization solution that enables Web sites to deliver maximum performance on all Web browsers. The solution transforms Internet pages dynamically and allows them to adapt to actual customer usage in real-time.

This way, content rich Web sites can deliver efficiently on any browser without the need for site overhaul. These are also the key factors required to meet the demand of Web users.

"Level 3's Total Site Performance solution, which encompasses our superior network, delivery and optimization technologies, allows the online retail store to perform at the highest level possible,” said Mark Taylor, vice president of Content and Media for Level 3. “That means that customers who visit The Golf Warehouse's website will be able to access content quickly and conduct transactions more efficiently – resulting in the best possible customer experience."

Level 3 Communications, Inc. is a major provider of IP-based communication services for government, enterprise and wholesale customers. Level 3, through its secure, scalable and reliable network, delivers integrated IP solutions including voice, data, converged, managed and video solutions to allow businesses achieve customer growth and efficiency.