Opera Tests NFL Online Popularity, Predicts Super Bowl Winner
Opera analyzed the online popularity using anonymous and aggregated data to determine the winners of football games. In the initial rounds of the playoffs, the data were inconclusive. For the conference championship games, the analysis was spot on and predicted the outcome of the two games.
The NFL has nearly 4 million Facebook (News - Alert) fans, and there are teams that have more than 2.5 million fans. There are 474 percent more active users on the NFL Facebook Page than there were in 2010, and NFL fans generate 144 percent more content than they did last year, according to NFL Digital.
Going off the online popularity analysis to predict the winner for the Super Bowl, Opera believes the New England Patriots will beat the NY Giants.
“I’m betting everything I have in my online betting account at the moment on the Patriots,” said Nils Brostrom, vice president of communications, Opera Software. “That means if the analysis is correct, I get a whopping USD 26 on the Patriots winning the Superbowl.”
In December 2011, the number of unique Opera mini users increased 5.57 percent from 2010 to over 152.6 million users. Opera Mini browser features compression technology, advanced yet transparent to the user, making webpages available for all possible users globally. Since December 2010, the number of unique users has increased 78.45 percent on a global basis.
However, the NY Giants emerged as the most tweeted team of Super Bowl 46, among the top five most tweeted Super Bowl-related topics since 3 p.m. Tuesday, with more than 7,000 mentions on Twitter. ExactTarget identified more than 313,000 tweets related to the Super Bowl from 3 p.m. Tuesday to 3 p.m. Wednesday, which is an increase of more than 150 percent over the previous 24-hour period.
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Rachel Ramsey is a TMCnet editorial assistant, contributing news items and feature articles on a variety of communications and technology topics. Rachel has previously worked in PR and communications at The Wriglesworth Consultancy, an award-winning London PR firm. She has also contributed to the creative services department at CBS 3 and The CW Philly in Philadelphia. To read more of Rachel's articles, please visit her columnist page.
Edited by Rich Steeves