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Sports Applications Technology

Cincinnati Bengals Select SpotlightTMS for Ticket Management System

October 04, 2011


Spotlight Ticket Management recently announced that the Cincinnati Bengals have selected the company to provide its SpotlightTMS ticket management system to the team's suite customers.

The Bengals, by providing SpotlightTMS, will now be adding more value to suite ownership and will also help the team's most important customers increase revenue and ROI on use of their tickets. SpotlightTMS is a Software as a Service (SaaS (News - Alert)) application that is delivered through the cloud, which means that there is secure access available worldwide through the Internet since there is software installation required.

In a release, Jeff Berding, director of sales and public affairs for the Cincinnati Bengals, said, "We're doing everything we can to ensure that companies get the most value from their private suites and season tickets. Choosing Spotlight's SaaS ticket management solution and providing it to our most important customers is the latest example of how the Bengals are adding value to companies' season ticket and suite investments. By using SpotlightTMS, our corporate customers can access data that shows exactly how their suites and season tickets are used. It's a great tool because the metrics show their return on investment."

SpotlightTMS is one of the first enterprise SaaS applications to consolidated and automate all aspects of sports and entertainment ticket management. SpotlightTMS is an integrated solution, that provides its customers with the ability to manage ticket inventories, saving time and reducing waste; distribute tickets, reducing fraud through role-based permission approval for ticket requests; analyze the results of ticket usage, increasing sales effectiveness and measuring ROI; meet IRS and Sarbanes-Oxley compliance reporting requirements, reducing the risk of penalties and buy additional tickets from multiple sources, saving time and money.

Tony Knopp, Spotlight president and chairman, said, "Luxury suites present an optimal environment for building business relationships and closing deals. Providing SpotlightTMS to their enterprise customers is a win-win for suite holders who can use it to increase revenues from their investment in Bengals tickets and for the team itself, which is delivering a compelling business rationale for season tickets and private suites at renewal time."

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Rich Steeves