Pittsburgh Pirates Use SAS Visual Data Discovery to Analyze Fan Data
(SPORTS TECHNOLOGY)
The Pittsburgh Pirates, a popular baseball team, have selected SAS (News - Alert) Visual Data Discovery to understand and trends and fan-behavior patterns. According to the officials from the Pirates, the solution will improve operations and marketing and build stronger relationships with fans.
The team is now using SAS to forecast 2012 attendance to help plan the next season. The Pirates will begin analyzing fan data in near-real time, enabling them to formulate more timely marketing campaigns. Moreover, the point-and-click interface gives quick entry to advanced analytics from SAS. With analytic insights, the Pirates are now also able to boost database marketing to increase ticket and merchandise sales.
“We interact with fans in several ways and SAS analyzes data from all those sources,” said Jim Alexander, Senior Director of Business Analytics, the Pirates, in a recent press release. “We use SAS to build powerful predictive models that draw out customer insights and help us deliver the right offers to the right fans. This is just the beginning. We want to empower more Pirates employees with the information they need to strengthen fan relationships. Building our own SAS Analytics skills is giving us incredible flexibility to spot new opportunities and solve problems.”
“SAS Visual Data Discovery offers multiple analytical modeling capabilities and lets us test different scenarios and select the analytic model that produces the best results,” said Jason Witzberger, Manager of Business Analytics for the Pirates. “It’s great toggling from SAS’ point-and-click view to the programmatic view when tweaks are needed – that’s a real time saver.”
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster.
Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by Rich Steeves
