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Olympics to be Broadcast in 3D to Eighty Percent of Homes

July 24, 2012


The Olympic Games can have a surprising impact on people around the world. Maybe that is because no matter who you are, no matter where you live, or how your day to day life is set up, the Games gives people a chance to have something rare; a shared experience with the rest of the world. Those of us who cannot afford to hop on a jet and make our way to London to see the Games are going to have to suffice with watching the Games one some kind of a stream.

For some us that might mean a smartphone, or a tablet. For others it will mean a TV. For a few lucky people it might even mean a 3D TV. If you have a 3D TV and you want to see the Games in a close way, then the odds are good that you will be seeing things courtesy of Panasonic (News - Alert).

Today the combined management of NBC and Panasonic have announced that not only will they be pairing up to give the first 3D coverage of the Olympics ever, but that the service will be available to about 80 percent of all residences in the U.S. for the duration of the Games. If you consider the general rate of adoption for new entertainment technologies in general, these numbers are really quite amazing. After all the Blue-ray player, which has been out longer than the 3D TV, has had a much slower rate of adoption in the current economy. Add to that the complexity of broadcasting all of the Games live, in real time, and you can see how this is a major technical feat for the companies and more organizations are working with them in this endeavor.

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Edited by Brooke Neuman