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Twitter Hopes to Use 2012 Olympics to Prove Itself a Serious Broadcasting Player

July 23, 2012


With the 2012 Summer Olympics beginning in London this Friday, it's safe to say that social media will play a part in this Olympic Games to an extent never seen before. Simply consider the amount of Olympic-related Tweets that will be sent during the course of the Games, not only from the athletes themselves and their families and training personnel, but also by reporters, fans, and broadcasters.

Twitter (News - Alert), apparently, is up to the challenge. In an office located in Boulder, Colorado, a group of dedicated personnel will spend 20 hours a day at the “Twitter hub” to help organize the millions of Twitter messages related to the Olympic Games into a single page on, the Wall Street Journal is reporting today.

The Boulder headquarters will serve as part of a partnership between San Francisco-based Twitter and Comcast (News - Alert) Corp.'s NBCUniversal. It's one of the first times Twitter will be serving as an official narrator for a live event. NBC plans to promote the website with on-air promotions and links to athlete interviews or video clips starting today.

With this Olympic partnership, Twitter reportedly hopes to use the Olympics as a kind of “launch pad” that will lead the company toward a more sustainable business, helping to eliminate doubts investors may have about the profitability potential of the company. Twitter, which allows people to post 140-character messages called “tweets,” has built up more than 140 million monthly users who use the service as the go-to resource news, current events and pop culture.

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Edited by Brooke Neuman