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GlobeCast recently announced it is using ATEME to bring the London Olympics to Asian homes this summer.

A premier provider of media management and global content delivery services for broadcasters and content creators, GlobeCast has reportedly selected ATEME’s Kyrion encoders for HD video head-end, set for initial deployment at the European Football Championships in Poland starting in June. It will then be used at this year’s summer Olympiad to relay coverage of the games to Asia Pacific.

GlobeCast boasts a secure fiber and satellite network connected to dozens of teleports, technical operations centers, and points-of-presence worldwide. This infrastructure allows the company to manage and transport millions of hours of video and other rich media every year. The ATEME Kyrion video head-end will also let the company transmit the Olympics footage to GlobeCast distribution hub in Hong-Kong over optical fiber and serve its client’s Asian subscribers.

GlobeCast will retain the platform even after the Olympics for future use, according to a press release.

ATEME’s high quality HD encoding is believed to provide GlobeCast with a competitive edge in the future over other content distribution companies in the region, according to GlobeCast.

“Although we are going to use 4:2:0 for these exclusive Olympics channels, the main feature that attracted us to select Kyrion is the broad range of profiles it can support, all the way to 4:2:2 10-bit,” said Shakunt Malhotra, Senior Director, Engineering & Projects, GlobeCast. “This allows us to provide new features for transmission, and this value addition will put us ahead of other service providers.”

ATEME agreed to provide strong support on the ground over the period of the Olympic Games in London. GlobeCast believes this will help attract other TV operators in the region to take its Olympic service.

“We sometimes get last minute requests just one or two months before an event beginsOur presence there and support from ATEME is going to be crucial for that,” Malhotra added.

ATEME and STI Telecom recently delivered a successful high-definition distribution platform for TV Record. Installed in São Paulo, the fully redundant satellite uplink system integrated by STI Telecom includes ATEME Kyrion encoders and decoders. It is broadcasting TV Record´s High Definition free to air channel all over Brazil via Star One´s C2 Satellite. This is just the first of many projects by TV Record to accelerate the expansion of their High Definition TV service to all Brazilian states and cities.