Video Game Market Size to Grow by 7.59%, Rising Penetration of Smartphones and Improving Internet Access to Drive Growth - Technavio

The report on the video game market offers a comprehensive analysis by platform (mobile devices, consoles, and computing devices) and geography (APAC, North America, Europe, South America, and Middle East and Africa)

NEW YORK, Sept. 29, 2022 /PRNewswire/ -- The global video game market has been categorized as a part of the global leisure products industry within the global household durables market. The parent market, the global leisure products market, covers a variety of categories, such as musical instruments, sports equipment, recreational vehicles, camping equipment, bicycles, toys, and other consumer-oriented games. The market will be driven by factors such as growing memberships in health and fitness clubs, an increase in awareness about the benefits of a healthy lifestyle, a rising number of dual-income households, and strong growth in online sales. However, some of the key issues faced by the global leisure products market include the threat from counterfeit products, stringent regulatory compliances for toy manufacturers, and increased trade barriers.

The video game market size is expected to grow by USD 73.62 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 7.59% during the forecast period, according to Technavio.

Technavio provides a comprehensive report summary describing the market size and forecast along with research methodology. The FREE sample report is available in PDF format

Video Game Market: Major Growth Drivers

The rising penetration of smartphones and improving internet access are driving the growth of the video game market. The number of mobile gamers has increased, especially in growing economies such as India and China due to the availability of high-end smartphones. The use of large-screen mobile devices with high display resolutions for improves the gaming experience of users. The internet provides users with affordable access to multiplayer games, especially casual online games. Thus, improvements in internet access will drive the growth of the global video game market during the forecast period.

Technavio has identified key trends, drivers, and challenges in the market, which will help vendors improve their strategies to stay ahead of their competitors. View our FREE PDF Sample Report

Video Game Market: Major Segmentation

By platform, the mobile devices segment will be the largest contributor to market growth during the forecast period. This growth is attributed to factors such as the increasing access to the internet, which is encouraging many new and experienced PC gamers to adopt mobile gaming.

By geography, APAC will present significant opportunities for market vendors due to factors such as the expansion of broadband connectivity. The region is expected to account for 47% of the market's growth during the forecast period.

Video Game Market: Key Vendor Offerings 

• Activision Blizzard Inc. - The company offers video games such as Candy Crush, Call of Duty, World of Warcraft, Overwatch, Hearthstone, and Diablo, which deliver interactive gaming and entertainment experiences.
• Electronic Arts Inc. - The company offers video games such as Grid Legends, Battlefield, NHL, FIFA, Lost in Random, and Madden.
• Microsoft Corp. - The company offers video games such as Asphalt, Roblox, Hill Climb Racing, Minecraft, and Conflict of Kingdoms.
• Nintendo Co. Ltd. - The company offers video games such as Mario, Pokémon, Legends of Zelda, Star Wars, and MLB The Show.
• Rovio Entertainment Corp. - The company offers video games such as Angry Bird Series, Small Town Murders, Sugar Blast, and Darkfire Heroes.

Video Game Market: Reasons to Buy Our Report

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will help the video game market grow during the next five years
• Approximation of the video game market size and its contribution to the parent market
• Forecasts on upcoming trends and changes in consumer behavior
• The growth of the video game market across APAC, North America, Europe, South America, and the Middle East and Africa
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of video game market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Platform

• 5.1 Market segments 
• Exhibit 24: Chart on Platform - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Platform - Market share 2021-2026 (%)

• 5.2 Comparison by Platform 
• Exhibit 26: Chart on Comparison by Platform
• Exhibit 27: Data Table on Comparison by Platform

• 5.3 Mobile devices - Market size and forecast 2021-2026
• Exhibit 28: Chart on Mobile devices - Market size and forecast 2021-2026 ($ billion)
• Exhibit 29: Data Table on Mobile devices - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Chart on Mobile devices - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Mobile devices - Year-over-year growth 2021-2026 (%)

• 5.4 Consoles - Market size and forecast 2021-2026
• Exhibit 32: Chart on Consoles - Market size and forecast 2021-2026 ($ billion)
• Exhibit 33: Data Table on Consoles - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Chart on Consoles - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Consoles - Year-over-year growth 2021-2026 (%)

• 5.5 Computing devices - Market size and forecast 2021-2026
• Exhibit 36: Chart on Computing devices - Market size and forecast 2021-2026 ($ billion)
• Exhibit 37: Data Table on Computing devices - Market size and forecast 2021-2026 ($ billion)
• Exhibit 38: Chart on Computing devices - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Computing devices - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by Platform 
• Exhibit 40: Market opportunity by Platform ($ billion)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 42: Chart on Market share by geography 2021-2026 (%)
• Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 44: Chart on Geographic comparison
• Exhibit 45: Data Table on Geographic comparison

• 7.3 APAC - Market size and forecast 2021-2026
• Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.4 North America - Market size and forecast 2021-2026
• Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.5 Europe - Market size and forecast 2021-2026
• Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 China - Market size and forecast 2021-2026
• Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.9 US - Market size and forecast 2021-2026
• Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.10 South Korea - Market size and forecast 2021-2026
• Exhibit 74: Chart on South Korea - Market size and forecast 2021-2026 ($ billion)
• Exhibit 75: Data Table on South Korea - Market size and forecast 2021-2026 ($ billion)
• Exhibit 76: Chart on South Korea - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on South Korea - Year-over-year growth 2021-2026 (%)

• 7.11 Germany - Market size and forecast 2021-2026
• Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.12 Japan - Market size and forecast 2021-2026
• Exhibit 82: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 83: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 84: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 Activision Blizzard Inc. 
• Exhibit 93: Activision Blizzard Inc. - Overview
• Exhibit 94: Activision Blizzard Inc. - Business segments
• Exhibit 95: Activision Blizzard Inc. - Key offerings
• Exhibit 96: Activision Blizzard Inc. - Segment focus

• 10.4 Electronic Arts Inc. 
• Exhibit 97: Electronic Arts Inc. - Overview
• Exhibit 98: Electronic Arts Inc. - Product / Service
• Exhibit 99: Electronic Arts Inc. - Key offerings

• 10.5 Microsoft Corp. 
• Exhibit 100: Microsoft Corp. - Overview
• Exhibit 101: Microsoft Corp. - Business segments
• Exhibit 102: Microsoft Corp. - Key news
• Exhibit 103: Microsoft Corp. - Key offerings
• Exhibit 104: Microsoft Corp. - Segment focus

• 10.6 Nintendo Co. Ltd. 
• Exhibit 105: Nintendo Co. Ltd. - Overview
• Exhibit 106: Nintendo Co. Ltd. - Business segments
• Exhibit 107: Nintendo Co. Ltd. - Key offerings
• Exhibit 108: Nintendo Co. Ltd. - Segment focus

• 10.7 Rovio Entertainment Corp. 
• Exhibit 109: Rovio Entertainment Corp. - Overview
• Exhibit 110: Rovio Entertainment Corp. - Business segments
• Exhibit 111: Rovio Entertainment Corp. - Key offerings
• Exhibit 112: Rovio Entertainment Corp. - Segment focus

• 10.8 Sony Group Corp. 
• Exhibit 113: Sony Group Corp. - Overview
• Exhibit 114: Sony Group Corp. - Business segments
• Exhibit 115: Sony Group Corp. - Key news
• Exhibit 116: Sony Group Corp. - Key offerings
• Exhibit 117: Sony Group Corp. - Segment focus

• 10.9 Take Two Interactive Software Inc. 
• Exhibit 118: Take Two Interactive Software Inc. - Overview
• Exhibit 119: Take Two Interactive Software Inc. - Product / Service
• Exhibit 120: Take Two Interactive Software Inc. - Key offerings

• 10.10 Tencent Holdings Ltd. 
• Exhibit 121: Tencent Holdings Ltd. - Overview
• Exhibit 122: Tencent Holdings Ltd. - Business segments
• Exhibit 123: Tencent Holdings Ltd. - Key offerings
• Exhibit 124: Tencent Holdings Ltd. - Segment focus

• 10.11 Ubisoft Entertainment 
• Exhibit 125: Ubisoft Entertainment - Overview
• Exhibit 126: Ubisoft Entertainment - Business segments
• Exhibit 127: Ubisoft Entertainment - Key news
• Exhibit 128: Ubisoft Entertainment - Key offerings
• Exhibit 129: Ubisoft Entertainment - Segment focus

• 10.12 Vivendi SE 
• Exhibit 130: Vivendi SE - Overview
• Exhibit 131: Vivendi SE - Business segments
• Exhibit 132: Vivendi SE - Key offerings
• Exhibit 133: Vivendi SE - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 134: Inclusions checklist
• Exhibit 135: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 136: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 137: Research methodology
• Exhibit 138: Validation techniques employed for market sizing
• Exhibit 139: Information sources

• 11.5 List of abbreviations 
• Exhibit 140: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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