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eServGlobal's FlexiContent Proves Popular Even Among Service Providers

June 15, 2010

Football aficionados round the world will converge to South Africa to watch the battle for the World-Cup. While many fans have traveled a long way to be a part of the thrill and excitement, others have chosen to view the game vicariously, but without missing out on anything.

eServGlobal Limited, a provider of smarter transaction management solutions in Charging, Payment, Retention and Network Services, has made this possible. It has announced that its FlexiContent Services will be available through over a dozen operators during the 2010 soccer world cup in South Africa.

Since June 11, the world cup has attracted over one billion mobile subscribers, who want all important 'live scores' to be made available on their mobile phones.

FlexiContent, not missing out on this great opportunity to capitalize on subscriber needs, allows operators to provide all conceivable information along with entertainment tools, making it a much sought-after and popular concept.

Launched earlier this year at the Cup of African Nations with 12 regional Orange Group affiliates, eServGlobal's (News - Alert) FlexiContent allows operators to generate new revenue during major events.

Operators can now offer innovative content and two-way message-based services without any initial set-up costs. This is because it is a carrier-grade service that uses a rapid application development environment.

Tempting offers in the form of sporting competitions, TV shows and other current events tend to encourage subscriber usage of premium SMS service. This way, the user has access to match progress reports and results in Real-Time, and this is exactly what FlexiContent has exploited completely.

By also including a variety of games, such as Instant Win, Predict and Win, and Credit Goal, where winning subscribers get free airtime or financial rewards, FlexiContent not only invokes enthusiasm from the users, but also creates revenue for itself through Premium SMS transactions.

The Closed User Group Chat tool, where subscribers can SMS chat with selected friends about the competition and upcoming games, allows users to invite other subscribers as well, and this only increases the average revenue per user through friendly competition.

FlexiContent has proven itself capable during previous events, and this has triggered almost 12 service providers to offer FlexiContent during the current World Cup.

'We are extremely pleased with FlexiContent's early popularity and look forward to delivering our new MMS service, where subscribers can ask to see the winning goal after the game, immediately after the first match on June 11, " Craig Halliday, COO, eServGlobal, said.

eServGlobal provides solutions for Smarter Transaction Management, driving more value from each telecom transaction. It enables new business models for tomorrow, while maximizing customers' investments today. Mobile, fixed, internet and multi-play communications providers use our world-leading, real-time capabilities to significantly increase revenues, customer loyalty and expenditure efficiency.

In a related news item, eServGlobal Limited recently announced that it successfully launched FlexiContent with Orange Group Affiliates during CAN 2010.