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AT&T Adds ESPN 3D to the U-verse TV Channel Lineup

June 10, 2010

AT&T, a communications holding company, has announced the addition of a new ESPN (News - Alert) 3D Channel for 2010 FIFA World Cup to its U-verse TV channel lineup.
The ESPN 3D channel was launched with the intention to take sports viewing to a new dimension. Sports broadcaster ESPN has stated that they have been testing the 3D network for over two years now and even test broadcasted the USC-Ohio State college football game in select theaters as well as at the Galen Center on USC's campus.
With AT&T's (News - Alert) announcement, U-verse TV customers will be able to access the industry's first 3D sports television network that will deliver 25 2010 FIFA World Cup matches and nearly 100 live sporting events in the next year. The 2010 FIFA World cup begins June 11, 2010 and the other events that are scheduled for ESPN 3D are: the 2010 State Farm Home Run Derby, X Games 16, Winter X Games 15, college basketball and football games and the 2011 BCS National Championship Game.
Dan York (News - Alert), president of content of AT&T has observed that because of their advanced IP technology, AT&T U-verse customers can be confident that they'll have access to the latest TV innovations - whether it's viewers' favorite content across their devices, interactive apps, or 3DTV. With ESPN 3D, U-verse TV customers can experience the highly anticipated 2010 FIFA World Cup for the first time ever in exciting 3D, and they're looking forward to delivering more ESPN 3D coverage throughout the year.
Officials with ESPN have commented that they along with U-verse TV are pleased to bring fans nearly 100 exciting, ground-breaking 3D sports events in the next year. From the first match of the 2010 FIFA World Cup to college sports, the NBA and more, U-verse customers will be able to see it all in dynamic 3D on ESPN 3D.
Viewers can subscribe the 3D channel for $10 a month and it is available on channel 1610 to U-verse TV HD customers. Customers can also call 1-800-ATT-2020 or visit an AT&T retail location to add the 3-D Technology Package in time for the opening 2010 FIFA World Cup match on June 11.
In related news AT&T, ESPN charted out more ways for users to follow the 2010 FIFA World cup and AT&T expanded business operation in MEA.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Marisa Torrieri