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World Cup Online Action Expected to Reach New Sports Record

June 09, 2010

The World Cup is expected to score more online coverage than any major sporting event ever.
That's the word according to at least one report on the matter.
The worldwide soccer tournament out of South Africa will doubtless have fans from the Americas, Africa, Asia and Australia supplementing their TV viewing experience with PCs, smartphones and other mobile devices to check scores, access highlights from the games, and share their news and views of the experience using the wide variety of applications designed for these precise purposes.
Being able to access the games on demand will be particularly key to many fans given the vast time differences among continents.
ABC and ESPN (News - Alert), both of which are owned by Walt Disney Co. and are broadcasting the games in the U.S., will stream 54 of the soccer games live at Univision Communications, which has the Spanish-language broadcasting rights to the games in the U.S., will stream the games for mobile and PC users as well.
It should come as no surprise that consumers are increasingly using their mobile devices to stay abreast of important sports events. As TMCnet reported earlier this year, mobile devices and networks played an important role in the Winter Olympics. Timo Lumme, head of TV and marketing for the International Olympic Committee, was quoted in the piece as saying 'non-traditional media' had already matched the 20,000 hours from traditional broadcasters so far these Games.
Right. I loved using both my TV and my online devices to follow the exciting, if very abbreviated, activities of Shaun White at the Winter Olymics.
But that's old news. Now, we're anxiously awaiting the start of the FIFA World Cup.
The action starts Friday night!

Edited by Alice Straight