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2010 FIFA World Cup South Africa Finals in 3D for Cogeco Customers

June 09, 2010

After signing an agreement with CBC, digital TV customers of Cogeco Cable in Quebec and Ontario will be able to view the two final matches of the 2010 FIFA World Cup South Africa in 3D - free of cost. Cogeco Cable, a telecommunications company, is one the first companies in Canada with such offers. Cogeco Cable's customers will also be able to view CBC's coverage of the 64 matches of the FIFA World Cup at no extra cost on Cogeco On Demand.
In a release, Ron Perrotta, the vice president for marketing and strategic planning at Cogeco Cable said, 'We are extremely proud to be one of the first to offer 3D content to our customers because of the growing consumer interest in this emerging technology. The 2010 FIFA World Cup South Africa is a much anticipated event and this type of content is tailored for 3D TV." Perrotta added that with Cogeco On Demand, the customers won't miss any of the thrilling highs and lows of the World Cup. They can relive key moments as often as they wish. Customers can enjoy all the excitement of the 2010 FIFA World Cup South Africa right at home without worrying about time differences.
Matches for the 2010 FIFA World Cup South Africa will be held from June 11 to July 11. Cogeco customers will be offered in 3D the third place final to be held on July 10 and the first place final to be held on July 11 free of cost in English language only. These matches will be available on channel 464 in Ontario and channel 544 in Quebec. Cogeco customers will however require an HD terminal, a 3DTV and also 3D glasses to view these matches.
24 hours after the live broadcast of any game, CBC's coverage of all games will be offered free of cost over Cogeco On Demand. This broadcast however will be available only for a period of one month.
Details about the 2010 FIFA World Cup South Africa are available at Details regarding Cogeco On Demand and 3D TV with Cogeco are available at

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page.