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AT&T Partners with Univision to Launch U-verse Univision 2010 FIFA World Cup Application

June 02, 2010

AT&T (News - Alert) and Univision recently announced the launch of the Univision 2010 FIFA World Cup app. 

Univision called it the "foremost Spanish-language TV app" offered by U-verse TV. It gives a far-reaching and exclusive coverage of the Copa Mundial de la FIFA Sudafrica 2010 to the football fans.
AT&T provides complete Univision Spanish-language content in the U-verse TV On Demand library and exclusive Mexican National Team Spanish content across various screens. AT&T provides fans the facility to watch the 2010 FIFA World Cup with live and on demand coverage across screens.
'We're proud to work with Univision to offer a new way for our Spanish speaking viewers to watch the 2010 FIFA World Cup," said Dan York (News - Alert), is the president of content of AT&T.
The U-verse Univision 2010 FIFA World Cup app features Univision Multiview that permits fans to watch Univision, TeleFutura, Galavision and local Univision and TeleFutura stations simultaneously. The app also features athlete bios, photos, groupings and the most recent ranking of the team directly from South Africa to your U-verse TV screen in Spanish. All U-verse TV customers can avail this app on channel 3001 free of cost. By broadcasting all 64 matches in High Definition, it offers a unique experience for its audiences with nearly 900 hours of comprehensive coverage.
Tonia O'Connor who is the EVP, Distribution Sales and Marketing of Univision Communications Inc said that 'Building on Univision's comprehensive and exclusive Spanish-language TV coverage of the most exciting soccer tournament in the world, we are thrilled to work with AT&T to offer our viewers this first-of-its kind offering.'
At the end of each match, all games will be put in both Standard Definition and HD to the U-verse TV On Demand library. On Univision, the broadcasting of FIFA World Cup will start on Friday, June 11, at 8:00 a.m. Eastern/7:00 a.m. Central/5:00 a.m. Pacific. Users who want a complete access to Univision's FIFA World Cup coverage can log on to
The U-verse TV On Demand library also provides special Univision content in Spanish-language such as a tour of the Mandela Bay Stadium built for 2010 World Cup; videos regarding information and history of Johannesburg and South Africa; and the 'FIFA Road to the World Cup' series.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Marisa Torrieri