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USmart, Mirics Partner to Bring Live World Cup Soccer to Portable PCs

March 04, 2010

Mirics, which provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as notebook PCs, media players and cell phones, announced a partnership with Hong Kong-based USmart Electronic Products to develop multi-standard broadcast TV platforms targeting notebook computers.
USmart has developed various OEM and ODM solutions for the PC and digital peripherals market. These solutions are built using FlexiTV, the world’s first commercial software-based global TV receiver developed by Mirics, company officials said.

These new product developments will be timed to target fans following the 2010 FIFA World Cup on TV in Europe, Asia and South America, regions widely served by the DVB-T and ISDB-T digital TV standards, USmart official said.

“We chose Mirics’ FlexiTV as the perfect complement to our existing products, so that USmart can offer consumers and customers a great live TV experience on-the-go, perfect for enjoying the 2010 World Cup soccer championship,” said Ben Wong, CEO, USmart.
“Mirics is extremely pleased to announce these latest commercial partnerships for its FlexiTV platform with leading Hong Kong company USmart,” said Simon Atkinson, CEO, Mirics. 
The combination of lowest bill of materials for a global broadcast solution, and the inherent flexibility of software-based TV make FlexiTV the most compelling live TV offering on the market, Atkinson added.

Earlier this year, Mirics announced FlexiStream, a new home media center platform for Windows 7. FlexiStream home-server is used for reception, viewing, recording, real-time re-formatting and IP- streaming of live TV to any kind of portable or handheld device.
In October last year, Mirics hit headlines when it announced a global broadcast TV solution for NVIDIA (News - Alert) graphics processing units. NVIDIA CUDA-enabled GPUs are ideal for real-time signal processing. The combination of the NVIDIA CUDA architecture and FlexiTV will result in low priced netbooks, notebooks and desktop PCs can deliver high definition PC TV viewing experiences, company officials said.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Kelly McGuire