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B.C. Showcases Advanced Sports Technologies

March 02, 2010

B.C. innovators showcased advanced sports technologies for international businesses and media at the Sports Technology & Innovation event held at Robson Square. The British Columbia Innovation Council’s Sport Technology and Innovation event connects B.C. businesses with domestic and international business leaders with interests in sport, technology, health and wellness.

The B.C. government supports early-stage investment in technology companies through tax credits and venture capital programs and also offers one of the lowest corporate tax rates in North America. According to Ida Chong, Minister of Healthy Living and Sport, the showcase event celebrates British Columbia’s contributions to sport safety, athletic competitiveness and healthy living.

B.C. innovations at the Sports Technology & Innovation event at included state-of-the-art computers to measure performance, technology to charge batteries by human movement, equipment to prevent snowboarding and ski jumping injuries, interactive software that encourages physical fitness and sustainable athletic apparel. The event is being hosted by the Ministry of Small Business, Technology and Economic Development and the B.C. Innovation Council.

In a release, Iain Black, minister of small business, technology and economic development, said B.C. leads in sport research and commercialization of new technologies because it nurtures talent, funds infrastructure and helps new companies to attract the required investment.

British Columbia companies that participated in the event include Bionic Power, producer of wearable technology that generates energy by human movement; EA Canada in Burnaby, a video game development studio; Katal Innovations, developer of the Landing Pad that prevents injuries by cushioning skiers and snowboarders when they fall; Progressive Health Innovations, developer of foot and ankle-strengthening technology; Darim, whose core technology is in video encoding, transmission and decoding hardware and software; Coretection, which has created compression shorts that prevent injury and improve performance and core stability; lululemon, developer of yoga-inspired clothing; Boardroom ECO Apparel, which specializes in custom design and manufacturing of technical, fashionable, environmentally friendly clothing  and SoundOfMotion, which turns a Bluetooth phone into a one-degree precision cycling computer.

In the release, Dean Rockwell, CEO of the B.C. Innovation Council, said BCIC is pleased to partner with the government of British Columbia to give B.C. technology companies a chance to build relationships with international business leaders in sport and wellness. The British Columbia Innovation Council (BCIC) is the lead organization charged with advancing innovation and commercialization in British Columbia.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Patrick Barnard