NBC Universal Collaborates with AT&T to Bring Live Coverage of 2010 Winter Olympics to Fans
February 10, 2010
NBC Universal (News - Alert), the exclusive U.S. broadcaster of the 2010 Vancouver Olympic Winter Games, will be using AT&T (News - Alert) networking services to bring the 2010 Vancouver Winter Olympics Games live to the fans.
AT&T’s Managed Networking solution will be deployed to help NBC overcome shortage in bandwidth requirements and delivering programming to viewers across the United States.
AT&T has stated that it offers world-class, reliable end-to-end managed network solutions for doing business securely throughout the world. They work with businesses of all sizes to provide the network solutions they need, enabling them to focus on their core business requirements by relieving them of the task of building, managing and supporting their own network infrastructure.
Consumers these days are demanding high definition content to a multiple platforms of their choice such as connected TV, PC and mobile phones. NBC in order to satisfy these growing demands required reliable network bandwidth to effectively deliver live and recorded Olympic Games content to its customers. The AT&T managed network solution will connect NBC’s International Broadcast Center (IBC) production facilities at the Olympic Winter Games with NBC facilities in the U.S and enable them to transfer bandwidth intensive HD content to their facilities in the US from Vancouver. From its facilities in US, NBC will broadcast that HD content to televisions and AT&T mobile phones.
In support of NBC’s initiative to bring quality video content to consumers on their preferred platform, AT&T recently announced a separate agreement with NBC to provide all-hours event coverage on AT&T mobile phones, AT&T U-verse TV and broadband-enabled PCs. AT&T has claimed that they are the only mobile phone carrier that will deliver live video coverage from the Vancouver Games.
In order to broadcast the games seamlessly and continuously without any hindrances, both AT&T and NBC have worked together and have deployed diverse, always-on network circuits with back-up features and multiple transfer paths so that the games are streamed continuously. AT&T has also posted dedicated teams to monitor and manage the data transmission and network performance around the clock.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.
Edited by Marisa Torrieri