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Brazil Projected to Win Olympic Gold in Wireless Solutions

April 19, 2013


The world of sports exists to test and celebrate the limits of the human body in beautiful and abstract ways. Athletes run an arms race that trades in strength and dexterity fueled by the successes and failures of their rivals and teammates. It is this same sort of competitive spirit that has been forecasted to spread in-building wireless coverage throughout Latin America in the coming years.

Brazil will be hosting two of the world’s largest sporting events in the coming years: FIFA World Cup 2014 and the 2016 Rio Olympics and no one in the country, resident or visitor, is going to want to miss a beat. This is why a recent market report from ABI Research (News - Alert) names Latin America as the fastest growing market for indoor wireless solutions.

If the 2012 Summer Olympics demonstrated anything as far as the demand for sports-related bandwidth during these events goes, it’s that buildings need higher capacity. Stadiums, which have a history of requiring wireless fortification, are the main focus for this sort of thing, obviously being the ground zero as far as event coverage is concerned, but other areas are going to require coverage solutions too. Airports and other transportation terminals, hotels and shopping malls, these will all require an upgrade.

Always at the forefront of sports related technology, the NFL is being looked to as a prime example of what sort of demand can be expected and how the wireless infrastructure will need to perform. This year’s Super Bowl brought in over 200GB of traffic, and both The World Cup and The Olympics last weeks, not just a single day.

Thanks to this overhaul in indoor wireless systems and the extreme pressure to impress the world during two consecutive large-scale sports events, Brazil is set to become the frontrunner in in-building coverage technology. The entire region, including Peru, Chile, and Columbia, is expected to benefit from this new wealth of innovation born from the estimated $120 billion private and public investment in the privilege of hosting these events.

Edited by Rich Steeves