Frontier Communications Teaming with NBCUniversal for Olympic Coverage
The Olympics have officially caught the attention of everyone across the globe. Of course, this being a time when mobile technology is taking that same world by storm, companies are looking for ways to use that technology to get a different look at the Olympic Games. In that vein, Frontier Communications has announced that it is going to be bringing its customers the NBCUniversal coverage of the Games. This particular kind of coverage will allow viewers to see more than 5,200 hours of the Games. This is more than any other provider is able to offer and it spans across regular television, digital, mobile and tablet platforms. In the television offering, people will be able to watch both live and on-demand.
Ken Gaffga, the Oregon SVP and GM of Frontier Communications, announced in a press release that his company had forged this partnership with NBCUniversal. “The Olympic Games is always a must-see event that draws in people to watch the world’s best athletes and most prestigious competitions, and Frontier offers its FiOS (News - Alert) TV customers a fantastic way to see NBCUniversal’s coverage of the 2012 London Olympic Games live on every screen,” Gaffga said. “We’re pleased to deliver NBCUniversal’s around-the-clock Games content to consumers whenever, wherever and how they want to watch. With this access, our Oregon customers will be able to readily follow all of their favorite athletes, as they compete on the world’s biggest stage.”
FiOS TV is offering Frontier customers the ability to watch video content on almost any device they might own. They can watch regular television through the usual means. Customers can also go to NBCOlympics.com or through several mobile apps, such as NBC Olympics and NBC Olympics Live Extra apps, which are made available to mobile phone and tablet users.
In addition to content on NBC owned stations, such as MSNBC, CNBC and Bravo, Frontier customers will also be able to watch specialized channels created just for Olympic coverage. Channels will cover one particular sport, 24/7 during the Games. Basketball and soccer are both getting their own channels.
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Edited by Brooke Neuman