Yahoo! Goes Big with Global Programming Coverage of Summer Olympics
As the 100-day countdown to the opening ceremony of the London Olympics has begun, Yahoo!, the digital media company, has launched its Summer Games programming efforts bringing Yahoo!’s (News - Alert) over 700 million global users closer to the events than ever before, in dozens of languages and regions, across multiple screens and digital platforms.
Yahoo!’s coverage will include original video programs, breaking news, expert analysis from Gold Medal Olympians Dan O’Brien (Track and Field), Summer Sanders (Swimming), Shannon Miller (Gymnastics) and the award-winning team of writers from Yahoo! Sports – as well as social integration programs.
And for the first time Yahoo! will reveal its “Memorable Moments” editorial series to build excitement for the Games.
“As the No. 1 global destination online for Olympics coverage for the past three Games, Yahoo! dominates Olympics coverage with our unique storytelling; this year will be no exception and we will be bigger and better than ever before,” said Ross Levinsohn, executive vice president, head of global media. “We’re programming immersive digital experiences for a global audience and delivering a locally relevant editorial voice in each market. Our angle is to cover the stories behind the stories with our own exclusive talent, including multiple former Olympians – across screens, across the globe.”
Yohoo’s Summer Games include:
“London Minute,” a daily, on-the-ground show, will feature quick-hitting video snippets from London and will debut during the Opening Ceremonies to capture the spirit of the Summer Games.
Yahoo! will highlight breaking news, major headlines, and recaps daily throughout the games.
The company will cover the Summer Games with the winning combination of timely, in-depth, and impartial reporting. It’s Yahoo!’s voice and programming that has made Yahoo! Sports the most visited destination for the last three games.
Edited by Braden Becker