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Samsung Teams up with U.S. Olympic Committee to Introduce New Social Media Platform

April 11, 2012


Samsung (News - Alert) Electronics America Inc., official Wireless Telecommunications Equipment Partner of the USOC, has teamed up with U.S. Olympic Committee to introduce new social media platform called, U.S. Olympic Genome Project, which connects fans with Team USA Athletes.

With the London 2012 Olympic and Paralympic Games nearing, passionate game lovers can now get connected to Team USA and the Olympic Movement through an online community that promises to offer an immersive experience ahead of the Olympic and Paralympic Games.

Speaking on this note, Ralph Santana, senior vice president and chief marketing officer for Samsung Electronics North America, said that the Olympic Games is one of the few global celebrations of human potential and achievement and Samsung wants to give consumers the opportunity to be a part of this in a personal way.

Santana further said, “We believe everyone has a connection to Team USA. The U.S. Olympic Genome Project will help consumers discover how they’re connected to these athletes. As we approach London 2012, we hope to fuel a sense of connection and passion for the Olympic Games among consumers, especially as they get to know the Olympians and Paralympians through this innovative social media platform.”

Fans can log on to to get in touch with the athletes and the Olympic Movement or can also get hooked to their Facebook (News - Alert) profile to connect to the Genome Project. They are required to hit the “like” button for the Genome Project and then can share their connections with their Facebook friends, take quizzes to raise their member status, learn about athletes, and follow Team USA news.

“Through the U.S. Olympic Genome Project, Samsung has created a way for Americans to get involved in the Olympic community while drawing connections between all of us who enjoy the magic of the Games,” said Lisa Baird, USOC chief marketing officer.

This platform is also helpful to Team USA athletes to share information about themselves, raise awareness of their sport, keep fans up to date on their training and raise funds to support their Olympic and Paralympic Games efforts.

Edited by Jennifer Russell