Sports Technology & Communications News from Around the World

The Ignorant Athlete: Technology, Olympics Don't Always Mix
May 4, 2012 - The best of today's technology can also be the bane of many of our Olympians' focus. 2012's London-based event boasts athletes surrounded by a medium of information that throws so much in their faces, it's hard not to think some of it they'd rather not see.

Yahoo! Goes Big with Global Programming Coverage of Summer Olympics
May 3, 2012 - As the 100-day countdown to the opening ceremony of the London Olympics has begun, Yahoo!, the digital media company, has launched its Summer Games programming efforts bringing Yahoo!'s over 700 million global users closer to the events than ever before, in dozens of languages and regions, across multiple screens and digital platforms.

Yahoo Seeks to Cash in on London Olympics
May 2, 2012 - Yahoo may be on the cusp of a turnaround. The company shook up its executive team, and its website saw a seven percent increase in viewership in January and February 2012. Now, to cash in on an income stream that proved profitable in the past, Yahoo has decided to double its presence at the London Olympics this summer.

Smartphones, Social Media to Lead the Charge on Reporting at the London Olympic Games
April 24, 2012 - The 2012 Olympic Games in London are fast approaching - in fact, there are less than 100 days to go as of last week - and many are beginning to wonder just how the summer Olympics of 2012 will differ from the 2008 Olympics games in Beijing. While this may at first seem silly - not that much has changed in four years, right? - it is actually an excellent point to consider.

Olympics Advertisers Turn to Social Media to Create the Right Buzz
April 20, 2012 - Olympics have always provided the brands with the largest and most effective platforms for drawing customers' attention. According to a recent Reuter's report, during this year's Olympics from July 27 to August 12, brand-advertisers will flock to Facebook to create a buzz for their special Olympic promotions.

Siemens: U.K. Businesses Unprepared for Summer Olympics
April 19, 2012 - A surprising number of U.K. companies are ill-prepared to respond to the disruption of the 2012 Summer Olympics, set to kick off this July in London, according to a new study from Siemens Enterprise Communications. Researchers found that approximately 43 percent of U.K. businesses have yet to create a flexible working policy or travel guidelines for the period during which the games are played - a three-week-long stretch that will surely create near-unbearable travel congestion.

Universal Sports Gears Up to Thrill Sports Fans During the Olympics
April 19, 2012 - With the integration of the Brightcove Video Cloud online video platform into Universal Sports Network's WordPress content management system, sports aficionados and dedicated fans can access any content on any device at any time on multiple screens during the 2012 Summer Olympics.

IOC-Driven Social Media Will Invade Summer Olympics
April 18, 2012 - Finally recognizing the power of social media, the International Olympic Committee (IOC) has launched a digital platform aimed at connecting fans with athletes scheduled to participate at the upcoming London games. The Olympics Athletes Hub isn't all that innovative of a Web site; it basically aggregates (acceptable) social media posts from athletes. But it's a nice first step in what the IOC calls the "first social media Olympics."