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Cinedigm Expands Distribution of Chinese Entertainment Channel Bambu With Launch on XUMOLOS ANGELES, July 08, 2020 (GLOBE NEWSWIRE) -- Cinedigm (NASDAQ: CIDM) announced that its streaming channel Bambu has launched on the XUMO streaming television service. Bambu will be available to XUMO viewers as a free ad-supported linear channel and the channel content will be available on a free ad-supported video-on-demand (AVOD) basis. Bambu is a premium movie network featuring the best of Chinese theatrical films and event television. With the launch, Bambu is directly available in more than 45 million U.S. households across a multi-screen distribution network of smart TVs, mobile, web, and streaming boxes. In addition to Bambu, XUMO carries other channels from Cinedigm’s growing channel portfolio including CONtv, Docurama, Dove Channel, Bambu, Combat Go, and Comedy Dynamics. “The launch of Bambu on XUMO underscores our continued effort to expand our channel portfolio to address the needs of viewers and advertisers across all segments. XUMO’s scale and reach will allow us to significntly reach a much wider audience,” said?Tony Huidor, Cinedigm’s General Manager of Digital Networks. “As we set our eyes on international audiences, we are keen to bridge the gap in the types of channels that we make available domestically and worldwide.” Cinedigm continues to focus on bringing well-established brands and film & television content from leading content owners into the growing free ad-supported television marketplace. Opportunities for premium content remain strong within the OTT ad-supported space as traditional cable and satellite services continue to lose subscribers. ABOUT CINEDIGM ABOUT XUMO Press Contact for CIDM: |