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Triller And Snapchat To Integrate Snap And Triller Using Snap Kit
[March 31, 2020]

Triller And Snapchat To Integrate Snap And Triller Using Snap Kit


LOS ANGELES, March 31, 2020 /PRNewswire/ -- Triller, the popular AI-powered music sharing social media app and creator of "social streaming" today announced a revolutionary step that will integrate Triller into the Snap feed and story, for Triller users. Snap Users with Triller can harness Triller's state-of-the-art technology, engage its rapidly growing user community, and provide Triller, Snapchat users with the seamless ability to create professional looking music videos via this integration.

Triller will be the third "option" when posting on Snap, with the goal of eventually providing Snap's more than 250 million daily active users with the option to post to "my Triller." Triller Snap users will be able to create, edit and post short and long form music videos and enjoy access to their favorite songs by posting to their Triller story while within the Snap App via the "Snap Kit" for Triller users.

"Snapchat is our ideal partner. The depth and breadth of their user, along with their understanding of today's culture is unparalleled," said Bobby Sarnavesht from Triller.  "We are fortunate and excited to be part of this step with Snap. We share an audience that marketers and brands struggle to reach and together Snap and Triller now offer that audience the complete package. With Snap's tremendous reach, exclusive and sophisticated lense and editing capability, and Triller's music sharing and music, we believe this makes Triller the most compelling product in market."

This step is significant for Triller, which has already overtaken TikTok in the United States with over 27 million Monthly Active Users. The Snap integration will significantly accelerate its growth, making it the largest social music network in the world. 

Triller's owners include the Who's Who of hip hop today, including The Weeknd, Marshmello, Quavo, Lil Wayne, Snoop Dogg, Pitbull, Takeoff, MeekMill, and 21 Savage; mega music managers Gee Roberson (Co-CEO of The Blueprint Group), Moe Shalizi (Founder of Th Shalizi Group), Amir "Cash" Esmailian and Tony W. Sal of XO, and Ash Pournouri (former manager for Avicii); and industry notables including Shawn Gee (President of Live Nation Urban), Anthony "Top Dawg" Tiffith (Chief Executive Officer of TDE), James Prince (Chief Executive Officer of Rap-a-Lot Records), and Troy Carter among others.



Eminem recently posted his Godzilla challenge on Triller generating tens of millions on-network views and hundreds of millions of off-network views. This challenge was covered by media ranging from national media including CNN, and local outlets around the world. The Weeknd recently posted his new single and music video to Triller receiving close to 80 million on-network views and 500 million off-network views. Lil Yachty, Drake and Dababy recently released a Triller video along with their new single, generating 20 million on-network views and 60 million off-network views. Triller is also credited for helping Roddy Ricch reach #1 for 10 straight weeks.

"Social Streaming is here to stay," said Ryan Kavanaugh. "We believe Triller has forever changed how music is used and shared and this step gives our users an even broader offering."


Triller has recently garnered significant international news having become the largest app in Nigeria, the music and cultural center of Africa with over 200 Million people, one of the top apps in London and is quickly growing in many international markets.

For more information, please visit www.triller.co

ABOUT TRILLER

Triller is an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 75 million downloads, with celebrities from Kevin Hart to Vanessa Hudgens regularly using the app to create their own music videos. Triller currently has over 27 million monthly active users.  Users login an average of three times daily with over 20 minutes spent on the app and creators over one hour, making it one of the most interactive apps.  Triller also recently launched in-app music streaming, allowing users to immediately begin streaming full-length music and exit the app while the music continues to stream, currently at no cost to Triller users. 

ABOUT PROXIMA

Proxima Media was founded by Ryan Kavanaugh one of Hollywood's most innovative and disruptive entrepreneurs and executives. Together its executives have financed, produced or distributed more than 450 films and some of the most successful programs in television history, including such movies as Fast and Furious 3,4,5, and 6, Mama Mia, 300, Girl with a Dragon Tattoo, Hancock, Bridesmaids, Fighter, Limitless and many others. Proxima's management structured a first-of-its-kind deal for Marvel in 2004, a deal that enabled Marvel to take creative control of its properties, generate unrivaled value, and change the film industry forever. Proxima's principals have also produced over 50 Television series.

Proxima's principals are part of an active family investment office making investments in technology, biotech, fintech and media. Its past success include Noventis, which recently sold for close to $400 Million; Juno to which it provided seed investment capital and was the largest biotech IPO of 2014 with a sale in 2018 at $10 Billion and the recent acquisition of Triller, and many others.

CONTACT:  Terry Wills
TRILLER/Wills Communications, Inc.
(310) 877-1458

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SOURCE Triller


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