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Digital 2020: Social media use spans almost half global populationVancouver, BC, Canada, Jan. 29, 2020 (GLOBE NEWSWIRE) --
Internet: 4.54 billion people are now online, and half of internet users use ad blockers Social media: 321 million new social media users, almost half the world is on social Social media users in the Philippines are the most active, averaging 3 hours and 53 minutes on social every day. The global average for daily time spent on social media is 2 hours 24 minutes, accounting for more than one-third of our total internet time. The world’s most-used social platforms are Facebook, YouTube, and WhatApp. TikTok, in 7th place, now has 800 million monthly active users, with 500 million of these users in China. We have also seen growth in advertising audience numbers across many major social platforms. Facebook’s data show 1% growth over the past quarter, while Instagram’s ad audience has risen by nearly 6% in the same time period. The standout performer is Pinterest, whose advertising audience numbers jumped 12% after it added a number of new countries to its advertising targeting options. Mobile and ecommerce: 5G boosts internet speeds to +100Mbps When it comes to shopping, 74% of internet users aged 16 to 64 purchased a product online in the past month, while 52% made a purchase via a mobile phone. Mobile is now the top device for making online purchases. The world’s ecommerce users spent more than US$3 trillion on online B2C purchases in 2019, with shoppers spending an average of almost US$500 each on consumer goods alone – a year-on-year increase of 9%. Meanwhile, digitally enabled consumer payments (payments made on the internet and mobile via smartphone apps) are on the rise, with an annual total of US$4.14 trillion in transactions in 2019, representing a 15% increase year-on-year. Global cryptocurrency ownership is also on the rise — up from 5.6% of internet users aged 16 to 64 a year ago to 7.4% today. Connected domestic life Use of voice interfaces has grown over the past year. Today, 43.2% of internet users aged 16 to 64 use voice search and voice commands on any device each month, up from 39.5% this time last year. The number of homes around the world with at least one smart home device increased by a third over the past year to 134.1 million. On average, 11% of internet users now have a smart home device. The UK and the US lead the way with the smartest homes, with a respective 17% and 16% of internet users aged 16 to 64 owning some form of smart home device. Internet enabled entertainment Henk Campher, VP of Corporate Marketing, Hootsuite commented: “This data confirms what many of us had suspected—that more people will continually be connected with more tools, on more devices and platforms, and through more channels, fundamentally changing how, as a society, we engage with one another. It’s one thing to make the tangible connection; as marketers and brands, we need to take the time to understand how the content we produce connects on a different level with our audience, and also how we make use of the tools we have to connect those that are yet to engage through the internet.” Nathan McDonald, Co-Founder and Group Chief Executive, We Are Social commented: “The world continues to embrace the internet and social media. 5G’s impact is beginning to show, TV and the internet are morphing into one, and nearly half of the world’s population are social media users. The connected home is becoming less of a fantasy and more of a reality and, with more people using voice interfaces and voice search as part of their shopping journey, understanding and capitalising on this should be on marketers’ priority lists in 2020. However, the shadow of data misuse remains and almost half of internet users are using ad blockers. We still spend a lot of time online, but we will likely see people being more aware and in control of the data they give away.” For all sources and methodologies, please see the relevant slides in the full Digital 2020 report. About Hootsuite Hootsuite is the leader in social media management. Whether managing a small team or making a bold leap forward to completely transform your social enterprise, Hootsuite is here to help unlock the power of human connection and make great things happen. With industry-leading expertise, a flexible solution that scales with your needs, and our open ecosystem of partners, we'll help your organization succeed with social. To learn more, visit www.hootsuite.com About We Are Social We are a socially-led creative agency. We are a global team of more than 850 people in 15 offices around the world with a common purpose: to connect people and brands in meaningful ways. We believe in people before platforms and the power of social insight to drive business value. We call this social thinking. We work with many of the world’s biggest brands, including adidas, Netflix, Samsung, Lavazza and Google on global, regional and local projects. To learn more, visit www.wearesocial.com. Attachment Hootsuite Corporate Communications [email protected] |