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FaZe Clan Unveils First Retail Pop-Up Storefront In Los AngelesLOS ANGELES, Nov. 12, 2019 /PRNewswire/ -- Building on its massive success of lifestyle collaborations, FaZe Clan, the world's unmatched leader in competitive esports and gaming entertainment, will open its first retail pop-up store - FaZe Arcade - in Los Angeles on November 16, and will run through December. Located at 7312 Melrose Avenue a few blocks west of La Brea Avenue, the FaZe Clan Arcade Pop-Up will showcase and sell designs with Kappa, CLOT and Lyrical Lemonade, as well as FaZe Clan and FaZe Clan talent apparel and merchandise. FaZe Clan is renowned for its unexpected merchandise collaborations with some of today's most culturally relevant fashion brands. Previous FaZe Clan drops have sold out almost immediately online, and their one-day only pop-up shops such as FaZe Rug's "rug-line" and the NYC "FaZe Clan x Stadium Goods" for the Fortnite World Cup have shut down streets with thousands of fans en masse. The FaZe Arcade Pop-Up represents the company's continued position as a leader in creating noteworthy merchandise and experiences for their fans. "We've built a powerful reputation for creating fashion forward apparel with our recent collaborations with Champion, our Pink Awareness Hoodie and the Manchester City Football Club," said Greg Selkoe, President of FaZe Clan. "Our fans are passionate about our brand, and we're really eager to welcome them to our store to celebrate our rich history in the gaming world." The FaZe Arcade Pop-Up will present three exclusive collaborations with merchandise ranging in price from $20.00 to $150.00, as well as gaming rig installations so people can both shop and play. First, FaZe Clan will reveal its expansive collections with Kappa featuring 13 SKUs, including jersey, t-shirt, hoodie, jacket, pants, shorts, socks, sandals, slides, fanny pack, duffel bag and athletic tee. Fans will have the opportunity to purchase the exclusive merchandise in-store beginning November 16, with online sales going live on November 22 at www.fazeclan.com. "Kappa is excited to partner with FaZe Clan," says Dre Hayes, President of Kappa USA. "Although FaZe Clan is regarded asone of the top teams in esports, it's their transcendence of their own sport into lifestyle, music and culture that makes them the perfect partner for Kappa and that is the spirit behind this collaboration." In addition, CLOT will introduce its new collection featuring a hoodie, a beanie, a long-sleeve tee, and a custom FaZe Clan jersey beginning November 22. Established in 2003, CLOT's mission is building a bridge between the East and West through thoughtfully designed apparel and goods. The world-famous Hong Kong based fashion brand is owned by Kevin Poon and famous Chinese actor Edison Chen. Next, FaZe Clan in partnership with Lyrical Lemonade will drop a collab hoodie in two colorways, with a limited supply of one colorway available exclusively at the Pop-Up on November 29 beginning at 12 am. FaZe Clan members and Lyrical Lemonade talent will be onsite. Lyrical Lemonade is a multi-media company specializing in music videos, live events, exclusive content and merchandise, striving to create innovative and creative content. To close out the FaZe Arcade Pop-Up in December several talent merchandise drops will be released, including drops by FaZe Clan's first female gamer, FaZe Ewok, and famous rapper and FaZe Clan member FaZe Offset. To celebrate the Pop-Up's official opening, FaZe Clan will host several events:
For more information on the FaZe Clan Los Angeles Pop-Up, please visit www.fazeclan.com. About FaZe Clan About Kappa About CLOT About Lyrical Lemonade View original content to download multimedia:http://www.prnewswire.com/news-releases/faze-clan-unveils-first-retail-pop-up-storefront-in-los-angeles-300956844.html SOURCE FaZe Clan |