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BYUtv Unveils Vibrant New Branding: Together.PASADENA, Calif., Feb. 13, 2019 /PRNewswire/ -- BYUtv, a family entertainment network available over cable, satellite and streaming, today revealed a preview of its new branding at the Television Critics Association Winter Press Tour. The new logo, tagline and brand design reflect the fresh direction of the network: to be the family entertainment brand that kids want, parents trust and which families enjoy together. It will be rolled out to the public on air, digitally and through advertising beginning March 18. "We believe in the power of family and in creating an environment that encourages kids and their parents to spend time together," said Michael Dunn, managing director of BYUtv. "Our new brand recognizes the connection that can be created as we come together not just as families, but also as communities and humanity." Created in partnership with leading entertainment brand consultancy Troika, whose other clients include Netflix, The CW, Disney and Nickelodeon, BYUtv's new branding reflects its mission to entertain, inspire, uplift and improve families and communities. Tweens, teenagers and their parents are at the core of BYUtv's focus. "We have created a variety of purposeful and engaging programming – everything from comedy and feel good to adveture and competition – all of which can be enjoyed in a co-viewing experience," said Jeff Olsen, creative director of BYUtv. "Our new tagline, 'together,' embraces unity and connection without defining what that might look like for individuals and families. We have a new look, new messaging and new programming that truly manifests in inspiring, audacious and vibrant content." BYUtv's original programming slate includes the new scripted adventure comedy "Dwight in Shining Armor," in which the Middle Ages meets Middle America; the long-running sketch comedy series "Studio C," which touts over 1 billion views on YouTube; "Relative Race," the first family-history based competitive reality show that follows four teams as they meet relatives linked by DNA for the first time in a race throughout the United States; "Random Acts," an unscripted hidden-camera reality show that highlights the altruistic nature of human beings by featuring real people who are the recipients of random acts of kindness; and the new cooking competition series "Dinner Takes All" that's all about food, family and fun. BYUtv is available across the country via cable, satellite and multiple digital media platforms. For a complete listing of BYUtv's programming and to view full episodes, visit www.byutv.org. About BYUtv View original content to download multimedia:http://www.prnewswire.com/news-releases/byutv-unveils-vibrant-new-branding-together-300793909.html SOURCE BYUtv |