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Ericsson Releases its 10 Hot Consumer Trends for 2019WASHINGTON, Dec. 12, 2018 /PRNewswire/ --
Ericsson (NASDAQ: ERIC) has today released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. The latest edition of the annual report evaluates consumer thoughts and predictions on near-future technology including AI, VR, 5G and automation. The report reveals that autonomous and mood-predictive technology could soon play a bigger role in people's everyday lives. Dr. Michael Björn, Head of Research Agenda at Ericsson Consumer & IndustryLab, and main author of the report, says: "Imagine a smartphone that not only knows what you do but also knows who you are. Today, artificial intelligence can understand your personality just by looking into your eyes. It's clear that technology adopters see a future where our devices know us better than we know them." The 10 hot consumer trends for 2019 and beyond are: 1. Awareables 2. Smart quarrels 3. Spying apps 4. Enforced agreement 5. Internet of skills 6. Zero-touch consumption 7. Mental obesity 8. Eco Me 9. My digital twin 10. 5G automates society On whether we should see this near-future technology as a threat or an opportunity, Dr. Pernilla Jonsson, Head of Consumer & IndustryLab says: "We have already entered the age when humans and intelligent machines are interacting and working together. So far, we've only taken small steps into the future. Most of the zero-touch future is yet to be developed – and how we create that future is still in our hands." The insights in the report are based on Ericsson ConsumerLab's global research activities over more than 23 years, and primarily draw on data from an online survey conducted during October 2018 of advanced internet users in 10 influential cities across the world. NOTES TO EDITORS Subscribe to Ericsson press releases here. MORE INFORMATION AT: [email protected] [email protected] ABOUT ERICSSON Ericsson enables communications service providers to capture the full value of connectivity. The company's portfolio spans Networks, Digital Services, Managed Services, and Emerging Business and is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson's investments in innovation have delivered the benefits of telephony and mobile broadband to billions of people around the world. The Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York. www.ericsson.com This information was brought to you by Cision http://news.cision.com http://news.cision.com/ericsson/r/ericsson-releases-its-10-hot-consumer-trends-for-2019,c2697531 The following files are available for download:
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