Sabio Wins OMMA's Best Mobile Award For Lyft's "Round Up & Donate" Campaign

LOS ANGELES, Oct. 9, 2018 /PRNewswire/ -- Sabio, the media and technology company behind App Science®, today announced its Lyft "Round Up & Donate" campaign won an OMMA Award in the Best Mobile: Single Execution category.

Lyft's "Round Up & Donate" program allowed riders to make a charitable contribution when they rode with the service. For riders who opted into the program, Lyft automatically rounded their fare up to the nearest whole dollar and donated the difference to a charitable cause. Lyft partnered with DigitasLBi along with Sabio and the Trade Desk on a programmatic campaign to drive awareness for the "Round Up & Donate" program.

Commenting on the award recognition, Joe Camacho, CMO of Sabio stated, "We are honored to have been recognized among our industry peers for our work with DigitasLBi on the Lyft campaign. A great cause and stellar creative coupled with Sabio's predictive technology created a perfect scenario for success."

Lyft created a whimsical, unconventional video starring comedian Fortune Feimster (The Mindy Project) riding shotgun in a convertible with a crew in the back, hilariously explaining the premise of "Round Up & Donate."

Digitas was able to leverage Sabio's App Science® technology to find correlations and create unique segments of target consumers. By identifying consumers with rideshare apps and charity apps like The American Red Cross, Share The Meal, and Snap Donate, DigitasLBi and Sabio utilized app-driven segments to reach rideshare users and philanthropy advcates most likely to respond to the campaign's in-app video ads.

This news comes on the heels of the campaign winning a Campaign Tech Award in the Most Effective Use of Programmatic Media category.

Camacho continued, "These wins underscore our talented team's dedication to working collaboratively with our partners to continually raise the bar in using predictive analytics to engage with audiences."

The OMMA Awards were created in 2004 by MediaPost to honor agencies and advertisers that push the potential of digital advertising. The award ceremony was held in New York City on October 1, 2018.

The Campaign Tech Awards is a celebration of the best ways in which new technologies, from programmatic media to artificial intelligence, are being harnessed by outstanding creativity to power brilliant marketing. These awards exist to recognize and celebrate the best and most ingenious work at the intersection of creativity, technology and marketing.

About Sabio
Sabio is the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data to inform marketing decisions. Fueled by mobile data and predictive AI, App Science® offers marketers a competitive edge by quickly and accurately identifying potential customers across their life stages and need states. Sabio's unique approach to combining mobile data, device location and consumer behaviors provides brands with more effective targeting and greater prediction accuracy. Sabio was founded in 2014 by veterans in the mobile space, and is headquartered in Silicon Beach with 7 offices worldwide.

About The OMMA Awards
For over 10 years, The OMMA Awards (Online Marketing Media and Advertising) honor agencies and advertisers that push the potential of digital advertising. MediaPost has always been at the forefront of covering the digital space and recognizing excellence in digital marketing.

About MediaPost
For over 20 years, MediaPost Communications (http://www.mediapost.com/) has been and is at the forefront of the ever-changing digital marketplace. It is the largest and most influential media, marketing and advertising site providing news, blogs, and directories to help our community of more than 150,000 members better plan and buy both traditional and online advertising.

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SOURCE Sabio

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