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Fashwire Launches Fashion Designer Discovery App and Announces Google PartnershipFashwire, Inc. ("Fashwire") is pleased to announce the launch of its Fashion Discovery App and a partnership with Google (News - Alert) to help optimize user acquisition channels. Fashwire provides a social platform for designers around the globe to come together in a mobile and web marketplace to present their current and future design concepts to the fashion consumer. Fashwire's mobile experience gamifies the feedback loop directly to designers. The deliverable to the industry is hard metrics of data-driven consumer preferences virtually in real time. "We are excited for this partnership with Google," said Founder, Kimberly Carney. "As a data company, we are obsessed with analyzing, measuring and tuning what we are doing. Google is providing us with such a fantastic opportunity to optimize our attribution efforts and more effectively target our advertising campaigns during these critical first weeks and months in the Play and Apple (News - Alert) Stores. I couldn't ask for better support!" The Fashwire platform also offers the following features:
About Fashwire, Inc. Fashwire is a discovery and shopping marketplace democratizing the fashion industry by offering all fashion-conscious consumers, no matter their demographics or geographics, a direct link to designers and fashion worldwide. Fashwire helps fashion designers with costly ordering decisions and improves on their full-price sell-through by providing instant, targeted user feedback on the popularity of new ranges, and even potential future products. Based in Seattle, Washington, Fashwire aims to offer a personalized mobile shopping experience, connecting people with the products and brands they love. For more information on Fashwire, please visit Fashwire.com.
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