[February 15, 2018] |
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Top Five Digital Consumer Trends in 2018
Global market
research company Euromonitor International will discuss the latest
tech-driven trends shaping commerce in the webinar "Top 5 Digital
Consumer Trends in 2018," on Thursday, February 22 at 9 a.m. CST.
Michelle Evans, head of digital consumer research at Euromonitor
International, will dive into five digital trends that continue to
change the path to purchase.
Digital life converges in super apps According to
Euromonitor International, China dominates mobile internet subscriptions
with more than 1.1 billion, approximately three times the US. WeChat is
the top social platform globally with more than 1 billion users.
"Consumers, especially in Asia, have embraced all-in-one super apps,
which combine all aspects of a consumer's world into a single mobile
platform, because they offer a cohesive experience," said Evans. "WeChat
is this revolution's posterchild, giving the world a preview of where
the internet is going."
Data as the new currency An explosion of consumer data has
enabled companies t more easily forge one-on-one relationships through
tailored experiences and recommendations. Technology will serve as the
enabler in terms of gathering, analysing and disseminating new learnings
to cultivate this story of one.
Keeping the tab open The boom of subscription services, such
as Netflix, is now reinventing other areas of consumption like food and
beauty. With the forthcoming Internet of Things era, consumers may not
make any conscious decision for certain purchase decisions like for
replenishment products.
Mobile wallets going global Leading mobile wallets are
implementing the card networks' playbook for global expansion, which
follows consumers' paths while on the go. China and the US are
especially attractive with the two having the most mobile-based
purchases through 2022, reaching US$2.1 million and US$1.6 million,
respectively. As such, WeChat out of China and Apple (News - Alert) Pay out of the US
are going global with their core consumer group.
Outlets get their tech injection Despite the growth in
ecommerce, physical outlets remain a critical part of the consumer
shopper journey. Retailers, foodservice operators and entertainment
venues recognise this and are utilising various technologies to
reimagine the experience.
To register for the free webinar, visit: http://bit.ly/2Dv1FWS.
About Euromonitor International
Euromonitor
International is the world's leading provider for global business
intelligence and strategic market analysis. We have more than 40 years
of experience publishing international market reports, business
reference books and online databases on consumer markets.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180215005553/en/
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