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ViewLift Enhances Platform Services with Artificial Intelligence TechnologyNEW YORK, Oct. 11, 2017 /PRNewswire-USNewswire/ -- ViewLift, an industry leading digital distribution and monetization company, has incorporated artificial intelligence engine technology into its platform. ViewLift Intelligence (VLI) uses the latest data science and artificial intelligence technology to provide enhanced customer behavioral insights and retention tools for operators. These analytic and retention services are integrated within the ViewLift platform, allowing clients to execute targeted churn reduction strategies across multiple channels including social, email, in app push notifications, among others. As an end-to-end OTT platform that touches every part of the user journey, the ViewLift platform collects an incredible breadth of data on customer behavior. Using advanced machine learning and AI algorithms, ViewLift Intelligence leverages its data to accurately predict which paying subscibers are at high risk for churn. By analyzing user viewing behavior, content preferences, subscription packages, acquisition method, and device preferences with VLI, ViewLift allows operators to pinpoint specific users that are likely to cancel in the near future. Given the high cost of acquiring subscribers, targeted retention strategies offer a much higher return on marketing investment and can vastly increase client profitability. With the implementation of ViewLift Intelligence technology, the platform continues to provide innovative solutions for brands. The platform continues to make milestones producing high quality tools that empower content owners and establish long lasting partnerships. About ViewLift™
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