[September 20, 2017] |
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Survey: Mobile Devices No. 1 for Live Video Communications
TokBox,
the live video, real-time communications (RTC) company, today announced
the results of its first "Live
Video in the Spotlight Survey," which evaluates the evolution of
live video adoption as well as emerging trends. Among the results, the
survey found that mobile has now overtaken laptops and desktops as the
most-used devices for live video communications.
"Live video has become a standard form of communication, and its
adoption has dovetailed with the proliferation of mobile devices," said
TokBox (News - Alert) CEO Scott Lomond. "That said, adoption and the medium in which
live video is used can still vary widely from industry to industry. Cost
reduction and increased efficiencies often play a big role in these
variances, but that's not always the case. The survey shows that there
are some surprising factors driving adoption in many areas."
TokBox surveyed 1,000 users between May and July 2017 and found that:
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28 percent of people video chat on social apps such as Houseparty and
Facebook (News - Alert) Live.
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The three areas with biggest consumer adoption of live video include
see-what-I-see (defined as one user showing another what they are
viewing), insurance, and recruitment and workplace.
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The three areas with the strongest growth of live video, in minutes,
include gaming, social media and see-what-I-see.
Addiional industry-specific results include:
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Healthcare: 60 percent of people have used or are likely to use
live video to chat with a doctor about a non-emergency condition such
as prescription renewal.
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Education: 3 in 5 people have either used or are likely to use
live video to speak with a tutor remotely through a language app or
education platform.
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Workplace: 70 percent of people either have used or are likely
to use live video to collaborate remotely on a professional work
project.
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Recruitment: 1 in 5 people are already using live video to
speak with a recruiter or for a job interview with a potential
employer.
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Customer service: 53 percent of people either have used or are
likely to use live video to speak with customer service
representatives from major brands.
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Repair and tech support: 66 percent of people either have used
or are likely to use live video to speak to a customer service
representative or technical expert to help troubleshoot a product such
as a wireless router, and 65 percent either have used or are likely to
use live video to speak with a professional tradesperson to guide
through a task such as fixing or replacing a part.
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Insurance: 3 in 5 people have either used or are likely to use
live video to speak with an insurance consultant to show damaged
property for an insurance claim such as damage from a car accident.
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Retail: 40 percent of people either have used or are likely to
use live video to speak to a retail sales advisor about a product.
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Financial Services: 37 percent of people either have used or
are likely to use live video to speak with a banking or sales advisor
about purchasing a financial product such as a loan or mortgage, and
42 percent of people either have discussed or are likely to discuss
investment options with a financial planner via live video.
To find out more, please visit: https://tokbox.com/pdf/Live_Video_Survey_Infographic.pdf
About TokBox
TokBox, a Telefónica (News - Alert) company, develops and operates the OpenTok
Platform, making it fast and easy to add live video communications into
online and mobile websites, apps and services. The scalable,
customizable platform gives users the creative freedom to develop any
video interaction, from one-to-one chats to large-scale broadcasts.
The first platform to incorporate support for WebRTC, OpenTok caters to
enterprises, entrepreneurs and developers with powerful APIs and a
global cloud infrastructure. OpenTok has been used to stream WebRTC live
video in over 36,000 applications since 2013. Companies including
Mozilla (News - Alert), Major League Baseball, Esurance, Royal Bank of Scotland,
Valspar, Bridgestone Golf, and Double Robotics. www.tokbox.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170920005974/en/
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