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ViewLift Powers Hoichoi, the Online Streaming Destination for the Best in Bengali ContentPresented by SVF, the largest entertainment company of East India, Hoichoi promises to entertain like never before KOLKATA, India and NEW YORK, Sept. 20, 2017 /PRNewswire/ -- ViewLift, a global content distribution and monetization platform, has been selected by SVF (Shree Venkatesh Films), East India's largest entertainment company, as its technology partner for Hoichoi. This online video streaming destination provides the largest collection of the best in Bengali entertainment content on Web, iOS, Android, and Chromecast. With original web-series, short films, and documentaries exclusively for Hoichoi in the pipeline, the service will also offer over 500 Bengali Movies and 1000 songs for subscribers. Manik Bambha, CTO of ViewLift states, "We are glad to be associated with the development of the next big thing in India's OTT space. Hoichoi is well positioned to capture significant opportunities in the space with a niche offering meant for Bengali consumers. We are confident that through this digital platform, subscribers will be able to stream on-demand content seamlessly. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience." "We chose ViewLift as our technology partner because of heir expertise in the OTT space with the leading media and entertainment brands in the world and their ability to deploy a full-service video infrastructure rapidly, supporting distribution – consumption - monetization across all major platforms and devices - Android, iOS, Roku TV, Apple TV, Amazon Fire TV and Chromecast," states Vishnu Mohta, Co-Founder, Hoichoi. ViewLift gives its international partners access to a technology platform that is unparalleled in the industry. With enhanced service architecture, extensive data and analytics insights, and global client support, ViewLift delivers high quality video consumption experiences worldwide. This partnership between ViewLift and SVF makes Hoichoi a top competitor in the regional entertainment space not just in India, but the global entertainment sector. About ViewLift™ About SVF (Hoichoi is available for download on iTunes - http://bit.ly/iTunesHCDownload and Android - http://bit.ly/AndroidHCDownload) Logo - http://mma.prnewswire.com/media/558449/ViewLift_SVF_Logo.jpg
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