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Esurance Opens MLB Season with New Buster Posey Ad and Social VideosSAN FRANCISCO, April 5, 2017 /PRNewswire/ -- Today, Esurance debuted a new television commercial and social media campaign featuring Buster Posey, three-time World Series champion, four-time All-Star catcher, and Esurance brand ambassador. Posey takes the commercial into his own hands and steps in to give motivational pep talks in the social video series. Watch the first videos here: https://www.youtube.com/user/Esurance. Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8062051-esurance-buster-posey-mlb-auto-insurance/ In the commercial "Buster's in Control," Posey takes control of the scene to make it just the way he wants it, creatively illustrating how consumers can get insurance that's right for them and feel confident they're making the right call with Esurance. "Pep Talks with Buster" is a series of social videos featuring Posey giving pep talks to people having self-doubt in everyday situations, like changing a tire for the first time or installing a car seat. Buster perfectly delivers these "meeting on the mound" talks as a metaphor to the confidence boost customers feel with Esurance. From choosing coverage that fits, to settling claims quickly and efficiently, to feeling confident they're properly protecting their cars, everyone can use a little pep talk sometimes. "I always have a lot of fun working with the Esurance team and can relate to many of the situations in the social videos, especially installing a car seat for the first time," said Posey. "We've built a great partnership over the past three years, and they have a product I know and trust for my family." In its third season as the exclusive auto insurance provider of Major League Baseball (MLB), Esurance will continue as the title sponsor of the all-digital Esurance MLB All-Star Game Ballot and the Esurance MLB Awards. The company will announce specific activations associated with the programs later in the season. "This year, we'll continue to provide fans unique access to content and experiences that bring them closer to the game they love. We're also focusing on using creative, data-driven digital strategies to reach the baseball audience with effective, personalized messages," said Nancy Abraham, vice president of integrated marketing communications at Esurance. "Through our MLB partnership we're able to connect our brand with consumers through their passion points at relevant, timely moments throughout the year." The new Esurance MLB commercial will begin airing April 10 on sports cable networks and the "Pep Talks with Buster" series will be released on Esurance social media channels starting in May and throughout the 2017 season. To view the new Esurance MLB commercial and first social videos, visit the Esurance YouTube channel or Facebook page. And to learn more about the Esurance MLB sponsorship, visit www.esurance.com/MLB. Buster Posey is represented by CAA Sports. About Esurance® Follow Esurance on the Esurance Blog, Facebook, Twitter, and YouTube. About Major League Baseball
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/esurance-opens-mlb-season-with-new-buster-posey-ad-and-social-videos-300434954.html SOURCE Esurance Insurance Services, Inc. |