RTB Tracker, an Oracle Marketing AppCloud Partner, Launches Application That Provides Multichannel Planning to Offline Channels

PALO ALTO, Calif., March 21, 2017 /PRNewswire/ -- RTB Tracker, a Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched RTB Tracker, an intuitive online to offline campaign managing platform application, now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. This new RTB Tracker application helps marketers to manage customers' data and engage them with online and offline marketing with Oracle Marketing Cloud through Oracle Responsys. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, social marketing, and content with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

RTB Tracker's intuitive online to offline campaign managing platform enables Oracle Marketing Cloud customers to easily deliver tailored ads, messages and engaging content across different marketing channels. Using data-driven solutions based on indoor location technology, such as geofencing, beacon ecosystems and digital location signals, RTB Tracker can deliver complex knowledge about every single customer. The application also enhances a marketer's ability to engage the offline channel users. Based on proximity technology we can create a scenario tailored for our clients, with just a few clicks in the dashboard. With RTB Tracker, marketers can now increase revenue, reach higher offline and online sales, and navigate traffic from all channels to suit their business goals via the app's Custom Event feature.

"In the days when users are bombarded with digital advertisement information, it is much more problematic to engage the customer in the offline channel. Yet it is still a crucial strategy component, as only cohesive marketing efforts can bring considerable success in retail," said Slawek Kluczewski, CTO at RTB Tracker. "Success applies to brand awareness, clients' loyalty and, of course, sales profits. RTB Tracker gives racle Marketing Cloud customers a solution, moreover, a solution which tremendously simplifies the marketers' work."

Kluczewski adds, "Our primary goal in launching the RTB Tracker application on the Oracle Marketing Cloud is to supply marketers with a tool that will allow them to manage customers' data and engage them with online and offline marketing."

Oracle Marketing Cloud customers can visit the RTB Tracker listing in the Oracle Cloud Marketplace to install the application and begin implementing RTB Tracker in Oracle Responsys.

About RTB Tracker
RTB Tracker customer communication platform became the finalist of 2015 Bluetooth SIG Breakthrough Awards and was presented at the 2015 CES in Las Vegas for participating in Riccardo App project development.

RTB Tracker (Online to Offline Campaign Managing Platform) contains a complex tool set that lets you track customers, collect, analyze and segment data from your online and offline sales channels. The process of creating unify multichannel strategy is tremendously simplified by providing all data on one clear dashboard which is available in cloud for your sales staff. Based on the collected data you can create complex sales campaigns targeting all of your customers as each and every one of your customers gets a unique Global Profile ID. It allows you to connect with customers even after they depart either the traditional or online store.

The integration leverages multichannel planning to the next level by providing RTB Tracker Custom Events to Oracle Marketing Cloud, letting marketers to deliver tailored ads, messages and engaging content across different marketing channels. Using data-driven solutions based on indoor location technology such as: geofencing, beacons ecosystems and digital location signals RTB Tracker delivers complex knowledge about every single Customer. RTB Tracker is great solution in fields such as: visual merchandising, retail sales, content marketing engagement, customer scoring and evaluation, customer behavior tracking and much more. To learn more visit: www.rtbtracker.com

About Oracle Marketing AppCloud
The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment.   Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.  Visit the Oracle Cloud Marketplace to find all our partner solutions.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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SOURCE RTB Tracker

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