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Thanksgiving 2015: Smartphone Shoppers made up half of all Online Visits [Infographic]PITTSBURGH, Nov. 27, 2015 /PRNewswire/ -- Digital shoppers spent less time worrying about which stores were open on Thanksgiving, and more time shopping on their phones and tablets. Mobile shoppers made up 63% of total online visits to retail sites. 50% of those visits occurred on smartphones (64% iOS; 36% Android), and 13% came from tablets (84% iOS; 16% Android). "More people are gravitating to the comfort and convenience of mobile shopping," said Chris Mason, CEO of Branding Brand, a digital commerce platform used by over 200 retail clients in industries including apparel, health and beauty, and sporting goods. "Retailers are encouraging extended, multi-day shopping sprees because people can shop from anywhere, and online stores never close." More Purchases on Mobile 240 Body Lotions Smartphone Shoppers, and West Virginia, No. 1 Consumers Purchased by Day, Browsed by Night Additional reports on Cyber Weekend and the holiday shopping season will be released throughout the week at blog.brandingbrand.com. DATA USED: Branding Brand analyzed a total of 7,432,925 visits across a sample of 50 U.S. retailer sites on Thursday, Nov. 26, 2015. ABOUT BRANDING BRAND: Branding Brand launches and optimizes web, app, and in-store shopping experiences for 200 major brands, including Barnes and Noble, American Eagle Outfitters, and Sports Authority. Over two billion customers a year shop on the Company's patented platform, arming its analysts with the largest collection of data on usability best practices. For more information, visit www.brandingbrand.com, or follow @brandingbrand on Twitter. Photo - http://photos.prnewswire.com/prnh/20151127/291469-INFO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/thanksgiving-2015-smartphone-shoppers-made-up-half-of-all-online-visits-infographic-300185028.html SOURCE Branding Brand |