| [November 19, 2015] |
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Tubular Labs Ranks the Top Video Brands and Creators Across Platforms in October 2015
Tubular Labs, Inc., the worldwide leader in online video intelligence,
today released rankings for the most watched online video brands and
creators in October 2015. Buzzfeed's Tasty climbed five spots to take
the #1 cross-platform video creator spot with 1.1 billion views (global,
all-device, creating original video content), a 185% increase over last
month. For the first time since May 2015, Buzzfeed Video is not #1.
Every month new Buzzfeed channels surface on the list including Buzzfeed
Top Knot and Buzzfeed Australia showing their continued online video
dominance.
Tubular's software generates instant cross-platform, all-device rankings
by country, audience demographics, and topics. As an example, Tubular
released a ranking of the Top 25 U.S. TV Brands Succeeding at Online
Video. The Ellen Show with 636M views is the Most Viewed U.S. TV Brand
in Online Video. America's Funniest Home Videos, WWE, Jimmy Fallon, NBA
and MLB (News - Alert) dominate the Top Ten.
Additional findings and the rankings are below.
Overall
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The top 100 video creators generated over 37 billion total
cross-platform views in October, up 34% from September.
Facebook
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Food and entertainment content ruled on Facebook with Buzzfeed
properties taking three of the top five spots. At #2 and new to
Facebook rankings was TipHero, a life tips site focused on food with
745 million views in October alone.
Instagram
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Ariana Grande took the #1 spot on Instagram, and Demi Levato, new to
Instagram, ranked at #5.
YouTube (News - Alert)
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While PewDiePie ranked #1 on YouTube with 724 million views, beyond
that, entertainment, music, and kids and family content creators
dominated the list of top YouTube creators in October.
Top 10 Overall Video Creators (Global, All Device, Creating Original
Content)
October 2015
Source (News - Alert): Tubular
Video Intelligence
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Rank
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Creator
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October
Views
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October
Engagements
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New
Followers
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Genre
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1
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Tasty (Buzzfeed)
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1.1B
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3.7%
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5.1M
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Food
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2
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Buzzfeed Video
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879M
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2.1%
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1.0M
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Entertainment
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3
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Tip Hero
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745M
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3.3%
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4.0M
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Life Tips
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4
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PewDiePie
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732M
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5.9%
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0.6M
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Gaming
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5
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The Ellen Show
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636M
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3.4%
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2.0M
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Entertainment
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6
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BuzzFeed Food
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531M
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3.0%
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1.7M
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Food
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7
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WWE
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511M
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2.3%
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942K
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Sports
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8
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Netdmuzikk
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441M
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1.7%
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160K
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Music
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9
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Logan Paul
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434M
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0.9%
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36K
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Comedy
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10
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Little Baby Bum
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429M
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0%
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229K
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Kids & Family
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Top 10 YouTube Video Creators (Global, All Device, Creating Original
Content)
October 2015
Source: Tubular
Video Intelligence
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Rank
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Creator
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October
Views
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October
Engagement
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New
Subscribers
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Genre
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1
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PewDiePie
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724M
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0.9%
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559K
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Gaming
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2
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Netdmuzikk
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441M
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2.8%
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144K
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Music
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3
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WWE
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431M
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1.4%
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339K
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Entertainment
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4
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Little Baby Bum
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429M
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0%
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220K
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Kids & Family
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5
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Baby Big Mouth
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406M
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0.1%
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225K
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Kids & Family
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6
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???? ? ???????
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383M
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0%
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204K
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Entertainment
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7
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FunToyzCollector
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381M
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0%
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186K
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Kids & Family
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8
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T-Series
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353M
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3.7%
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291K
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Music
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9
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Taylor Swift (News - Alert)
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349M
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--
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528K
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Music
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10
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Buzzfeed Video
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345M
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2.1%
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304K
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Entertainment
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Top 10 Facebook Video Creators (Global, All Device, Creating Original
Content)
October 2015
Source: Tubular
Video Intelligence
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Rank
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Creator
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October
Views
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October
Engagement
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New
Followers
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Genre
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1
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Tasty
(Buzzfeed)
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1.2B
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3.8%
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3.2M
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Food
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2
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Tip Hero
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743M
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0.3%
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2.8M
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Food
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3
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Buzzfeed Food
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529M
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3.0%
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1.7M
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Food
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4
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Buzzfeed Video
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524M
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1.9%
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502K
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Entertainment
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5
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NowThisNews
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355M
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1.9%
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254K
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News
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6
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Ellen
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324M
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3.0%
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638K
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Entertainment
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7
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AJ+
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321M
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2.1%
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286K
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News
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8
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Story of My Life
(by Buzzfeed)
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310M
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2.0%
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336K
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Entertainment
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9
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Logan Paul
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293M
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3.2%
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2.5M
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Entertainment
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10
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Piques
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241M
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2.6%
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1.7M
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Entertainment
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Top 10 US TV Brands (Global, All Device, Creating Original Content)
October
2015
Source: Tubular
Video Intelligence
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Rank
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Creator
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October
Views
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October
Engagement
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New
Followers
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Genre
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1
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The Ellen Show
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636M
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2.6%
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2.4M
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Entertainment
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2
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America's
Funniest Home
Videos
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520M
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1.7%
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596M
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Comedy
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3
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WWE
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511M
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2.0%
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499M
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Sports
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4
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The Tonight
Show Starring
Jimmy Fallon
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250M
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1.4%
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277M
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Comedy
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5
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NBA
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223M
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1.8%
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634M
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Sports
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6
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MLB
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155M
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1.2%
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163M
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Sports
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7
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Jimmy Kimmel
Live
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136M
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2.4%
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118M
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Comedy
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8
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The Voice
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133M
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1.3%
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212M
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Music
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9
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Fox News
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131M
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3.5%
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97M
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News
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10
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CNN
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112M
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1.1%
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803M
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Comedy
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Links to Tubular October Rankings
https://tubularlabs.com/rank/cross-platform/
https://tubularlabs.com/rank/youtube/
https://tubularlabs.com/rank/facebook/
https://tubularlabs.com/rank/facebook-compilations
https://tubularlabs.com/rank/vine/
https://tubularlabs.com/rank/instagram/
Rankings of top 25 online video creators and brands for the months of
April-September are available upon request.
To learn more or inquire about custom rankings: Request
a demo of Tubular Video Intelligence
About Tubular Labs, Inc.
Tubular Labs is the worldwide leader in online video intelligence,
serving over 4,000 video creators and 90+ enterprise customers to date,
including Viacom, Warner Bros., HGTV, Activision, elf Cosmetics, Pepsi,
AwesomenessTV, Maker Studios and Fullscreen. Tubular's audience and
content insights empower our customers to refine their content and
distribution strategy, find and partner with influencers, and optimize
their promotion budgets. Only Tubular analyzes the engagement of over
400 million viewers and tracks 1.5 billion videos across 29 platforms,
including YouTube, Facebook, Twitter, Vine, Instagram, AOL (News - Alert) and Yahoo.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151119005465/en/
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