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OpSec Security Partners with Learfield Licensing and the Collegiate Licensed Properties Association for Authentication and Online Brand ProtectionOpSec Security, the global leader in protecting, authenticating and enhancing brands, services and revenues, is excited to announce that Learfield Licensing Partners has selected OpSec Security to be its exclusive authentication and online brand protection provider for its more than 560 schools and several independently-managed universities who are members of the Collegiate Licensed Properties Association (CLPA). OpSec has provided both authentication and online brand protection services to the CLPA since 2007. CLPA's membership originally consisted of collegiate clients of the Licensing Resource Group, along with several independently-managed universities. Both LRG and Strategic Marketing Affiliates (SMA (News - Alert)) were acquired by Learfield Sports in 2014, and merged to become Learfield Licensing Partners in the spring of 2015. "After an extensive search through the authentication industry, we determined that OpSec was the best fit for us," said Bob Bernard, president and CEO of Learfield Licensing. "OpSec's world-class technologies and support system, coupled with their knowledge of the collegiate market and relationship with LRG and the CLPA, made them the logical choice for Learfield Licensing." OpSec's program for Learfield Licensing includes serialized authentication labels and hangtags for all licensed merchandise across the 560 schools managed by Learfield Licensing Partners as well as the many independent members of the CLPA. In addition, OpSec's online brand protection platform will be expanded to diminish the growth of unauthorized and counterfeit goods across the internet. "OpSec is proud to continue the partnership that began with LRG and continues with Learfield Licensing," said Rich Cremona, CEO of OpSec Scurity. "We look forward to protecting the licensed merchandise of all CLPA member schools both online and in-store." About OpSec Security OpSec Security is the market leader in fighting counterfeits for brands, transaction cards and government documents and currency. OpSec delivers a comprehensive suite of end-to-end solutions, including advanced physical security technologies, supply chain track and trace services, and online and e-commerce monitoring and analysis for more than 300 companies across industry sectors and 50 governments worldwide. OpSec is a wholly-owned division of OpSec Security Group plc (London AIM: OSG) and operates manufacturing and software development facilities and laboratories in the USA, the UK, and Germany and has sales operations in the Americas, Europe, and Asia. For more information, please visit www.opsecsecurity.com. Follow OpSec on Twitter (News - Alert) @OpSecSecurity, Facebook and LinkedIn. About Learfield Licensing Partners Learfield Sports acquired both LRG and SMA in 2014. These two industry-leading agencies now combine their more than 40 years of experience into Learfield Licensing Partners - a world-class licensing firm that integrates each company's services and success to align perfectly with Learfield's history, strength and reputation within the industry. Learfield Sports manages the multimedia rights for more than 100 collegiate properties and has prominence in all of the major conferences. In addition to the varied offerings of Learfield Licensing Partners, Learfield offers its college partners with professional concessions and ticket sales, digital platform expertise and in-venue signage and technology capabilities through its owned companies. To learn more, visit www.learfieldsports.com. For additional information about Learfield Licensing Partners' capabilities and U.S. office locations, visit http://learfieldlicensing.com/
View source version on businesswire.com: http://www.businesswire.com/news/home/20151007005322/en/ |
