[September 01, 2015]

Cut the Fan Fat: New Campaign Aims to Change Eating Habits at Festivals, Sports & Music Events

Fat is on the rise, with nearly 28 percent of Americans now clinically obese. While many restaurants, grocery stores and even work places have started to provide more well-balanced meal options, sporting and entertainment venues continue to fatten fans with unhealthy beverages and sodium-laden hot dogs and nachos. Stepping up to the proverbial plate to change the game is Maui Wowi Hawaiian Coffees and Smoothies, with its Cut the Fan Fat campaign - a mission to provide better-for-you 'fan fare' at ballparks, stadiums, concert halls and fairgrounds around the country.

Research shows that Americans are ready for such a shift. According to the National Hot Dog and Sausage Council, hot dog consumption at major league stadiums has gone down to 18 million today from 26 million in 2004. Feeding off this consumer demand for healthier options at entertainment venues, Maui Wowi Hawaiian, which has 450 units worldwide, is taking the following steps:

• Competing with Fatty Fan Fare: Maui Wowi Hawaiian is securing an increasing number of contracts at stadiums and entertainment venues for its mobile tiki huts, providing fans with all-natural fruit smoothies and premium Kona coffee blends. Current stadiums and entertainment venues where Maui Wowi Hawaiian is available include:
  • Red Rocks Amphitheatre & Coors Field (Denver)
  • Petco Park (San Diego)
  • NRG Stadium (Houston)
  • Xcel Energy Center & Target (News - Alert) Center (Minneapolis)
• Rallying the System: Encouraging its 205 franchisees to embrace the Cut the Fan Fat campaign and train them how to negotiate a deal to be included at large event venues and promote the nutritional benefits of smoothies.
• Fan Education: Providing educational collateral to attendees at entertainment events with details supporting the nutritional benefits of eating and drinking healthy.
• Uniting Fellow Vendors: Maui Wowi Hawaiian envisions the Cut the Fan Fat campaign cause to spread among other food and drink vendors, gradually changing the food culture at the nation's entertainment venues.

"It's unfortunate that even those fans who practice healthy everyday lifestyles are offered nothing but 1,500+ calorie nachos and 1,200+ calorie peanuts with hardly any better options," said Maui Wowi Hawaiian CEO Mike Weinberger. "We're passionate about this cause and are prepared to fight the fight on behalf of fans everywhere. Whether it's a rodeo, concert, festival, football game or anywhere else that was previously synonymous with heavy meats and deep fryers, Maui Wowi Hawaiian will be a much needed oasis of healthier options."

Maui Wowi Hawaiian offers good reasons why fans of beer and brats might want to consider "cutting the fan fat":

• Save Money - One filling smoothie is significantly less expensive than several hot dogs and beers
• More Energy to Cheer - All-natural fruit smoothies boost energy, vs. the opposite effect of heavy food & drink.
• Thrills, Not Spills - With lid-protected smoothies, fans can cheer worry-free of spills on their dry-clean-only jerseys.

About Maui Wowi Hawaiian

Since 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, over 30 years ago. From event carts, mall kiosks and stand-alone retail locations, Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh-fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. The company maintains strong community involvement through fundraising efforts by its franchisees, in addition to Team Karma; an initiative that promotes corporate responsibility and giving back to the community. The brand has more than 450 operating units in seven countries and an online store, shop.mauiwowi.com and was recently ranked No. 5 on the Denver Business Journal's list of 2015 Franchisors. To learn more information about Maui Wowi Hawaiian's products, locations or flexible, low-cost franchising opportunities, visit http://www.mauiwowifranchise.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150901006230/en/

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