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SAP and City Football Group Take "The Beautiful Game" Into the CloudMANCHESTER, England, July 7, 2015 /PRNewswire/ -- SAP SE (NYSE: SAP) and City Football Group (CFG) today announced a global, multiyear marketing and technology partnership that will transform the way the ownership group and its football teams operate and perform, from the boardroom to the pitch. SAP will become the official "Cloud Software Provider" and a trusted technology advisor of City Football Group and its four clubs around the world, including Manchester City FC (Men and Women), New York City FC, Melbourne City FC and Yokohama F. Marinos. "City Football Group is one of the most innovative and technology-driven football organizations in the world," said Bill McDermott, CEO and member of the Executive Board of SAP SE. "We are so proud that SAP HANA and our cloud solutions will be enabling City Football Group's vision for supporting the players and coaches while completely reinventing the fan experience." City Football Group and its clubs will implement a wide variety of cloud-based solutions powered by the SAP HANA® platform with the aim to simplify their world-wide operations, scale their business, increase productivity and enhance the fan experience. Another key element of the partnership will be the collaboration to co-innovate and develop new applications to analyze and improve performance on the field for players and coaches. Khaldoon al Mubarak, Chairman of City Football Group, commented, "This partnership is as important as it is broad, stretching across all entities within the City Football Group. In SAP we have found a technology partner that is committed globally to our businesses and one that shares our constant drive for innovation. Our common ambition is to create groundbreaking football specific technology solutions and products and I have every confidence that we will be successful." Business Operations Fan Engagement Player and Team Performance The partnership with CFG builds on a growing portfolio of relationships throughout football around the world and continues SAP's strategy of working with sporting organizations that showcase SAP technology. Last summer, SAP and the German National Team (DFB) co-innovated on the development of SAP Match Insights, using SAP HANA, which enabled the team to collect and analyze player data during training to help them secure their fourth World Cup Championship. Outside of football, SAP transforms sport by successfully collaborating with a number of well-known sports organizations and associations in ice hockey, sailing, golf, Formula 1 racing, cricket, American football, baseball, tennis and basketball. For more information, visit the SAP News Center and the SAP Global Sponsorships website. Follow SAP on Twitter at @sapnews and @SAPsports. About City Football Group City Football Group is wholly owned by Abu Dhabi United Group (ADUG). ADUG is an investment and development company privately owned by His Highness Sheikh Mansour bin Zayed Al Nahyan. City Football Group's headquarters are in Manchester and it has offices in Abu Dhabi, London, New York, Melbourne and Tokyo. About SAP Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. © 2015 SAP SE. All rights reserved. For customers interested in learning more about SAP products: For more information, press only: Logo - http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sap-and-city-football-group-take-the-beautiful-game-into-the-cloud-300109173.html SOURCE SAP SE |