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StubHub Unveils New Personalization, Content and Discovery FeaturesStubHub, the world's largest ticket marketplace, today unveiled its updated iOS and Android (News - Alert) mobile and tablet apps, featuring new personalization tools and content partnerships to enhance the live-event discovery process for fans. Collectively, these features, combined with a new UI, represent a major move toward StubHub becoming an end-to-end experience for fans who want to plan their free time. Today's announcement also underscores the ticket marketplace's commitment toward becoming a mobile-first experience. New mobile app features, which will be live in the U.S., Canada and the U.K., include:
"In today's on-demand environment, consumers don't want to spend a lot of time researching what they're going to do this weekend. Instead, they expect to receive timely and personalized information without having to search for it, and the new StubHub mobile experience provides just that," said Parag Vaish, StubHub's Head of Mobile. "Through our new conten partnerships and personalization features, fans will not only be in the know when their favorite teams, bands or shows are in town, they'll also be able to discover new recommendations based on their preferences." The enhanced iOS and Android app are coming on the heels of StubHub's Apple Watch app announcement. Last fall, meanwhile, StubHub hired its first Editor-In-Chief to allow for expanded content offerings as a way to keep fans more engaged within its platform and help them better determine what games and shows they'd like to attend. The integration with ESPN (News - Alert) is a reflection of that, with more to come in the future. "StubHub and ESPN both serve the needs of sports fans wherever they are," said John Kosner, ESPN executive vice president, Digital and Print Media. "Our common commitment to fulfill the passion of fans through multiple platforms is what has made ESPN and StubHub work so well together." To download the latest app, visit the App Store or Google Play. About StubHub StubHub is the world's largest ticket marketplace, enabling fans the choice to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events on desktop, tablet or mobile, as well as the ability to discover local live music through its iOS app StubHub Music. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation through numerous industry firsts, including the introduction of the industry's first ticketing application, first interactive seat mapping tool and the first live entertainment Fan Rewards program. The market leader, StubHub is partners with major organizations and brands, including more than 60 teams in MLB (News - Alert), NBA, NHL, MLS and NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North America and Europe, StubHub provides the total end-to-end event going experience that is the way ticket buying should be. StubHub is an eBay company (NASDAQ:EBAY). For more information on StubHub, visit StubHub.com, Twitter.com/StubHub, Facebook.com/StubHub, or YouTube.com/StubHub.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150521005274/en/ |