TMCnet News
Dawn of EXTREME MVNOsMobilise Consulting (www.mobiliseconsulting.com), and EXTREME (www.extremeinternational.com) are pleased to announce that they have entered into an agreement to develop and launch a mobile virtual network operator (MVNO) service called Extreme Mobile in the UK together. The new licensed MVNO service will capitalise on EXTREME’s heritage and vast brand marketing reach which includes 67 sponsored athletes, 59 annual events, social media reaching over 75 million people per week. The Extreme Sports Channel and EXTREME social media channels alone reached over 450 million mobile users during April 2015. The initial offer will serve UK customers with the plan to roll it out progressively by partnering with the right MVNOs in the additional 67 countries where EXTREME is active, again capitalising on EXTREME’s heritage, marketing and social media reach. Alistair Gosling, founder and CEO of EXTREME, comments: “EXTREME is looking to deliver a cutting-edge and authentic mobile service for our millions of fans and by partnering with the great team at Mobilise we are making this happen.” Hamish White, founder and CEO, Mobilise Consulting adds: “EXTREME has a fantastic brand that reaches a phenomenally large mobile user base. When combining the strengths of EXTREME with Mobilise's deep history of international MVNO service delivery and in-house developed software capabilities, we have the makings for a truly unique and game-changing mobile service offering.” About Mobilise Consulting Mobilise Consulting is a leading ICT consulting and software development company providing agile and client-focused business solutions to its customer base of mobile service providers. Serving clients such as the Carphone Warehouse, Virgin, Sofrecom, Tech Mahindra and the UK Government, its best-of-breed services include unified support for IT&T software development, telecom consulting, project management and managed services. Mobilise’s management team collectively boasts over 100 years’ experience in the mobile industry which includes the launch of over 20 MVNOs across 5 markets. The firm’s mantra is to provide experience, quality, specialised and methodical techniques and unmatched ingenuity. Visit www.mobiliseconsulting.com About EXTREME Unapologetic, irreverent and anti-establishment, EXTREME is today's lifestyle brand with serious attitude. It encompasses action sports, music, fashion and art and is fuelled by non-conformity, creativity and experimentation. One brand with millions of fans, delivering millions of impacts, The Extreme Sports Channel was founded in 1995 and is now broadcasting in over 60 countries. Today with support for the sports at our core, we are developing the brand beyond TV and operate as a brand management, marketing and licensing company. Delivering consumer products and experiences across hotels, sports resorts, fashion, drinks, men's grooming, mobile, consumer electronics, apps and gaming with our licensing partners. EXTREME’s heritage and brand marketing which includes 67 sponsored athletes, 59 annual events, social media reaching over 75 million people per week, video content, Extreme TV, Extreme.com, trend led creative assets and consumer insights all drive sales of our consumer products and experiences and support our licensees. Ends As a community-building service, TMCnet allows user submitted content which is not always proofed by TMCnet editors. If you feel this entry is of inferior quality or wish to report it for some reason, please forward the URL to "webedit [AT] tmcnet [DOT] com" with your comments. |