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VISION Production Group Wins Award for RodeoHouston Real-Time 3DVISION Production Group won "Best Live Event Promotion" for the Houston Livestock Show and Rodeo (RodeoHouston) at the 29th Annual American Marketing Association Crystal Awards. VISION's multi-faceted work for RodeoHouston included a real-time 3D graphics package, a new opening video, a live web-stream and television broadcast on FoxSports Southwest. Tracey Shappro, VISION's CEO said, "The challenge for VISION was to give the Houston Livestock Show and Rodeo a fresh, clean and progressive look to compliment their legacy brand that worked seamlessly with their presentation technology and broadcast needs. Plus, it had to appeal to hard core rodeo fans and a general sports audience as well." RodeoHouston is one of the largest events in the world. Over 2.4 million people attended this year's 20-day long extravaganza held at NRG Park in Houston, Texas with millions more watching on television and the web. RodeoHouston made a sgnificant investment in a real-time 3D motion graphics platform, the Ross Xpressions system, which is the same equipment used by the Super Bowl. This system shows competitors' real-time results in a 3D environment with minute-by-minute updates. The scope of the challenge was huge. Each night, thousands of pieces of data were input by on-site staff to keep up with a dozen athletes competing in ten events. Stats like daily Super Series standings, rider profiles, scores, and upcoming events displayed live on a massive 16-sided center-hung LED screen and two of the largest end-zone screens in the world. The results were staggering. 2,483,193 fans attended the event and included a single day record attendance of 181,822. Education contributions were $24,176,500. The Houston region experienced an economic impact with an aggregate gross sales increase of $475,403,000, annual regional product increase of $320,221,000 and an increase in the local population by 16,316 during the time of the event. About VISION Production Group: VISION is a live event, animation and video production company for large corporations, associations, sports marketers and advertising agencies across the country. VISION's specialty is a nationally renowned combination of strategic producing and content creation. They use the latest in technology, creativity and strategic reasoning along with a design driven approach to achieve results their clients want. visionproductiongroup.com View source version on businesswire.com: http://www.businesswire.com/news/home/20150518006838/en/ |
