[March 27, 2015]

Research and Markets: Mobile Video Growth Accelerating on Tablets and Phones 2015

Research and Markets (http://www.researchandmarkets.com/research/zt9s83/mobile_video) has announced the addition of the "Mobile Video Growth Accelerating on Tablets and Phones " report to their offering.

Broadcasters and publishers capable of quickly making content available for mobile phones are benefiting from the near ubiquity of video-capable smartphones and tablets in mature markets. Audiencs are increasingly engaging with content outside of the home, especially for news and sports. In emerging regions, the cost of building mobile broadband networks compares favorably to the exorbitant cost of fixed networks, which drives expansion of mobile usage. Smaller screens are increasingly being used for long-form and live content, indicating emerging opportunities for mobile video monetization beyond the pre-roll.

For all the talk of high-bitrate video streaming, it is very clear that for certain content, consumers are more than happy with the quality of video currently being delivered to phones and tablets. While that's impressive growth, the data also shows that the majority of users who watch video on mobiles devices are still consuming short-form clips, under three minutes in length. As the report details, viewers are looking to big screens for big chunks of their entertainment.

For more information visit http://www.researchandmarkets.com/research/zt9s83/mobile_video

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