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FitLife Brands Builds on Its Track Record of Innovation
[March 04, 2015]

FitLife Brands Builds on Its Track Record of Innovation


FitLife Brands, Inc. ("FitLife") (OTCBB: FTLF), an international provider of innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS (News - Alert) Nutrition Products™ ("NDS") (www.ndsnutrition.com), PMD® (www.pmdsports.com), SirenLabs® (www.sirenlabs.com) and CoreActive® (www.coreactivenutrition.com), today announced the planned introduction of several exciting new products designed exclusively for the GNC franchise system. Expected to begin shipping in the first quarter, the new products build on the Company's commitment to create innovative and differentiable products as a core element of its growth strategy.

"I am pleased to announce several new product introductions for 2015 that build on our strong trend fro 2014, which included the introduction of 27 new SKUs including eight new products, 16 reformulated products and three new flavors," said John S. Wilson, Chief Executive Officer of FitLife Brands. "Each year, we strive to generate approximately 25% of our revenue from new products introduced in the past 12 to 18 months. In addition to being a key element of revenue growth, new product innovation demonstrates our commitment to our GNC franchise customers. This approach has helped firmly establish FitLife as the leading third-party vendor within the GNC franchise system and these new product introductions are just the first wave of what we expect will come throughout 2015."



New products include the following:

  • SirenLabs Isolate Protein in Vanilla and Chocolate. Isolate protein is the purest form of protein available and offers superior bio-availability in a robust formulation that also boasts BCAAs and glutamine. Moreover, the addition of protein further solidifies SirenLabs as a premium brand with a complete suite of products capable of addressing the total needs of the customer.
  • NDS Nutrition Amplify Smoothies in Chocolate, Cinnamon Roll and Vanilla flavors. Besides the addition of Cinnamon Roll as a new flavor, the reformulated smoothies highlight all natural flavors and sweeteners, as well as a greens blend that addresses growing demand from the end consumers.
  • PMD Fuel360. Available in two flavors, Fuel360 is a powerful and comprehensive post-workout product offering a premium formulation targeted at recovery and repair for the serious athlete.
  • PMD Amplify XL. Building on an already outstanding formulation, improvements include a single scoop serving size and the addition of a hydro greens blend.

"In addition to the above, we remain very excited about the near-term launch of our new brand, Metis Nutrition, for the GNC corporate store opportunity," continued Mr. Wilson. "First shipments of the initial product are on track for later this month with another 2 or 3 SKUs to follow shortly thereafter in the second quarter. The initial scope of the planned launch is greatly exceeding our expectations. We are excited and confident about this major milestone, which could in the long-term prove transformational to our business and be a key driver of future revenue and profitability growth for FitLife."


About FitLife Brands

FitLife Brands is a marketer and manufacturer of innovative and proprietary nutritional supplements for health conscious consumers. FitLife markets over 50 different dietary supplements to promote sports nutrition, improved performance, weight loss and general health primarily through domestic and international GNC® franchise locations. FitLife is headquartered in Omaha, Nebraska. For more information please visit our new website at www.fitlifebrands.com.

Forward-Looking Statement

Statements in this release that are forward-looking involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this news release. Such factors may include, but are not limited to: the ability to of the Company to continue to grow revenue; and the Company's ability to continue to achieve positive cash flow given the Company's existing and anticipated operating and other costs. Many of these risks and uncertainties are beyond the Company's control. Reference is made to the discussion of risk factors detailed in the Company's filings with the Securities and Exchange Commission including its reports on Form 10-K and 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.


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