[March 02, 2015] |
|
Captivate Unveils Rebrand of Elevator and Lobby Screen Networks
Captivate, North America's #1 video media network, has unveiled an
innovative, contemporary content presentation to increase engagement
with a captivated audience of upscale, hard-to-reach business
professionals and drive value for advertising and commercial real estate
partners.
The on-screen enhancements introduce new features and functionality
including a redesign of the viewers' most popular destination, the time
and temperature window. This feature now consists of a background sky
that dynamically changes to reflect current weather conditions and a
cityscape to reinforce Captivate's unique positioning in more than 1,800
premier office buildings across North America's top urban markets. The
window also expands to include finance, weather and sports news, and now
remains on-screen during full-screen, non-advertising content. All
enhancements combine to deliver a more valuable viewer experience.
The upgrades take effect today and occur against the backdrop of strong
growth in 2014 including expansion into new markets and 220% viewership
growth over the past five years, resulting in 12 million unique monthly
viewers.
The rebranding announcement comes just under one year since the
company's acquisition of Office Media Network, a strategic consolidation
that leveraged the strengths of each company's distribution, technology,
meda solutions and editorial content, resulting in a stronger network
and a broader scope of solutions and options for Captivate's advertising
and commercial real estate business partners.
Marc Kidd, Captivate's Chief Executive Officer, said, "This is another
exciting milestone for our company. Much like our strategic
consolidation with Office Media Network last April, this rebranding will
deliver significant benefits for our advertising and commercial real
estate partners. Captivate delivers a prime time audience in the daytime
and we wanted to contemporize the news, information and entertainment
content with more impact to further engage our audience and offer our
real estate partners new ways to delight their tenants. This is just the
beginning of innovative enhancements to be unveiled this year and
beyond, as we take our brand to new heights."
The next generation of Captivate underscores ongoing innovations and
strategic partnerships focused on driving value and expanding engagement
opportunities with the Captivate audience:
-
An increase in full-screen and rich-media content, creating a more
engaging presentation with layouts reflecting modernized designs.
-
An extended agreement positioning The Wall Street Journal as the
preferred business news provider across the elevator network.
-
Expanded content offerings on the lobby network through 100+
best-in-class content providers.
-
Captivate Concierge, a full service building solution, enabling
property managers to tailor and enhance the Captivate Experience.
-
Mobile campaign extensions via a partnership with xAd, the global
location marketplace.
In addition to the on-screen changes, the company has dropped "Network"
from its name and will now be known as "Captivate." Kidd said this will
"allow us to be more flexible to support future corporate expansion and
growth with a variety of business units."
About Captivate
Known for its vast network of 12,000 elevator and lobby displays located
in 1,800 premier office buildings across North America, Captivate
connects advertisers with more than 12 million unique monthly viewers
through creative, research-driven and Nielsen-measured advertising and
marketing programs. By engaging its viewers with timely news and
actionable information, Captivate provides advertisers with a highly
desirable and difficult-to-reach audience of affluent and influential
business professionals. Founded in 1997, Captivate is owned by
Generation Partners and Gannett.
[ Back To TMCnet.com's Homepage ]
|