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Polar Announces Major Platform Upgrade for MediaVoice; the Native Advertising Platform of Choice for The Washington Post, Forbes, Slate, Huffington Post and MoreNEW YORK, Jan. 29, 2015 /PRNewswire/ -- Today, Polar (http://polar.me) is announcing a major platform upgrade to MediaVoice, its native advertising platform used by the world's largest publishers. The Washington Post, Forbes, Slate, Huffington Post, Conde Nast, News Corp, Hearst Magazines, Associated Press, Refinery29, Major League Baseball, The Daily Telegraph, The Economist and Bloomberg are some of the many publishers using MediaVoice to power native advertising for their direct-sold content programs. Logo - http://photos.prnewswire.com/prnh/20150128/172039LOGO Since the initial launch of MediaVoice in July 2013, the platform has helped publishers develop and strengthen their native advertising and sponsored content programs. Over the past six months, Polar has rolled out a major platform upgrade to MediaVoice, with a focus on enabling stronger automation, flexibility and reporting for publishers to increase the scale of their native programs. Unparalleled integrations with existing publisher ad servers Polar has strengthened its integration with DoubleClick, which now includes: "MediaVoice's ability to work with our existing ad server removed many of the pains associated with transitoning to an ad-serve model for native promotion of sponsored content," says Mia Birkhead, Director of Ad Operations, Slate. Greater automation with existing publisher content management systems "We had all the pieces that constitute a comprehensive sponsored content program: the editorial skills, the sales team, the ad operations and development resources," says Rosalyn Morris, Product Manager, The Globe and Mail. "With Polar, we were given the tools to fit those pieces together and provide our clients with an end-to-end native advertising solution." The industry's most comprehensive native ad reporting dashboard A recent partnership with Moat gives customers of both platforms the ability to integrate the industry's most trusted viewability metrics with native ads. "Clients using BrandConnect look to our team to help create and deliver high quality content programs that our audience will engage with. Combining the data and storytelling power of Moat with the innovative native technology from Polar, helps us tell a stronger story to our clients on how their content programs are performing," says Jeff Burkett, Senior Director of Sales Operations and Product Strategy at the Washington Post. WP BrandConnect is The Washington Post's sponsored content program. iOS and Android support now available "The Associated Press reaches millions of consumers around the globe, so we needed a native ad solution that would scale across all our properties," said Ken Detlet, vice president, digital advertising strategy and sales at The Associated Press. "MediaVoice brings us the flexibility to run native ads across desktop and mobile, including our native iOS and Androids apps, all while using our existing ad server." Native Preview tools to support sales and ops teams Visit www.polar.me/MediaVoice to learn more about how publishers are using MediaVoice to scale their native program and to request a platform demo. Existing Polar customers can contact their representative to learn more about the MediaVoice platform upgrade. Media Contact To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/polar-announces-major-platform-upgrade-for-mediavoice-the-native-advertising-platform-of-choice-for-the-washington-post-forbes-slate-huffington-post-and-more-300027560.html SOURCE Polar |