TMCnet News
Big Game Map Reveals "Where the Fans Are" with State-by-State Look at Patriots' and Seahawks' PopularitySAN JOSE, Calif., Jan. 28, 2015 /PRNewswire/ -- SLI Systems (SLI.NZ), an e-commerce acceleration provider for mid- to large-size Internet retailers worldwide, studied online shopping behavior to determine which states are rooting for which Super Bowl XLIX teams. A map showing state-by-state popularity of the New England Patriots vs. Seattle Seahawks is available at http://www.sli-systems.com/sites/all/images/news/press/USMap_RetailSearches.pdf. The "Where the Fans Are" SLI map illustrates that Seahawks-branded products were most sought by fans in northwestern states, and, with the exception of Alabama, Iowa and Wisconsin, consumers in states on the eastern half of the U.S. favored Patriots-branded products. Interestingly, consumers in Wisconsin (home of the Green Bay Packers, which lost to the Seahawks in the NFC Championship) searched more for Seahawks than Patriots items. And, consumers in Indiana (home of the Colts, which lost to the Patriots in the AFC Championship) mostly sought Patriots items. To create the map, SLI studied more than 300,000 Super Bowl product-related searches taking place span >between January 1 and January 25, 2015 across 32 U.S. sporting goods and apparel retailers. "SLI works with a large concentration of online retailers in the sporting goods and apparel sectors, among others, giving us the means to readily track online product shopping behavior and trends," commented Tim Callan, SLI CMO. "Our Super Bowl XLIX findings follow a series of studies we've conducted for other key events ranging from Halloween and holiday shopping to The World Cup. With this year's Super Bowl study we saw that Seahawks and Patriots fans were in general loyal to their region's respective Conference – and in turn searched for merchandise for the teams and players they know best." About SLI Systems Connect with SLI: Media Contacts: Liza Colburn Eileen Elam Photo: http://photos.prnewswire.com/prnh/20150128/172118-INFO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/big-game-map-reveals-where-the-fans-are-with-state-by-state-look-at-patriots-and-seahawks-popularity-300027461.html SOURCE SLI Systems |