TMCnet News
Latin America B2C E-Commerce MarketDUBLIN, January 27, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/287dkr/latin_america_b2c) has announced the addition of the "Latin America B2C E-Commerce Market 2014" report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) Venezuela and Ecuador lag behind these countries in terms of B2C E-Commerce sales. In Venezuela, the adverse economic situation and restrictive regulations have negatively impacted the development of online retail, but new regulatory initiatives could reverse the trend and increase online shopping to the relatively large population. In Ecuador, less than 1% of households had experience with online shopping, as of 2014, but the spread of Internet penetration, economic growth and decreasing poverty rates facilitate development of B2C E-Commerce in this country. Mobile commerce is an important trend in this region, as the majority of Internet subscriptions in many countries is now mobile, growing along with smartphone penetration. Mexico is the regional leader in this trend, with mobile shopper penetration being the highest. Furthermore, cross-border online shopping is a significant characteristic of B2C E-Commerce in Latin America. As online retail in many countries in Latin America is at early stages of development, familiar worldwide online merchants, such as Amazon, eBay and Alipay are popular destinations for online shoppers. Nevertheless, several local leaders have already emerged. The regional E-Commerce marketplace operator, MercadoLibre is the most visited website in the retail category across all of the monitored countries. Brazil-based B2W Digital is another important player, especially in its home market, with online shops such as Americanas, Submarino and Shoptime. NovaPontocom, which became part of Cnova N.V. together with Groupe Casino's Cdiscount, operates online shops and marketplaces in the region. Brazil-based online seller of sports goods, NetShoes, is another prominent player. Local store-based retailers, including Colombian Grupo Exito and Chile-based Falabella, are also developing their online channels to take advantage of the booming B2C E-Commerce in the region.
For more information visit http://www.researchandmarkets.com/research/287dkr/latin_america_b2c
SOURCE Research and Markets |